The Ukraine Communications Support Network (USCN) will utilise a volunteer base of more than 200 communications professionals and agencies working to ensure practical support reaches those in need quickly and effectively.

The Network will be co-chaired by Nataliya Popovych, Ukrainian communications leader, and David Gallagher, former ICCO president and PRCA chair. An approval process for voluntary activities will be undertaken by the network’s steering committee, consisting of prominent Ukrainian and international communications leaders.

“It is rewarding to see that the appeal to public relations professionals with high moral compass has generated so many supporters willing to commit their time and resources to helping Ukraine win. Be it in increasing the cost of war for Russia or helping ease the unnecessary suffering of the Ukrainians via humanitarian solutions, Ukraine now has many briefs for the pro bono agency partners globally, and we will not forget those who have been our friends in need,” says Popovych.

The USCN invites communications professionals around the world to submit proposals and projects, under 12 categories, that aim to support Ukraine and those affected by war. The categories include secretariat support for UCSN, international media and journalist support, promoting international refugee support, and business continuity support. Find the full list of categories here.

All the voluntary activities must be delivered on a pro-bono basis. Gallagher says, "There’s no shortage of demand for thoughtful, professional communications support for the causes and issues associated with this devastating war, and the generous response from the international PR community is inspiring. We hope this effort will make it easier for professionals and agencies to focus their efforts in meaningful ways.”