MONDAY 24 NOV 2025 11:23 AM
TURNING AWARENESS INTO BRAND OWNERSHIP
Ahead of the Employer Brand Management Awards, Dawson Walker's Katie Drake speaks to Rebecca Pardon about their shortlisted work with Coca-Cola HBC. The team created an immersive, interactive launch for 500 senior leaders, blending film, hands-on challenges and a pledge wall, to turn awareness into genuine brand ownership. Interviews for the Employer Brand Management Awards produced by Kinura.
Brands, agencies and global firms trust Kinura to broadcast large-scale hybrid or virtual live stream events. Find out more about Communicate's media partner here.
LATEST NEWS
WED 21 Jan 2026 9:30 AM
Public trust declines as economic anxiety deepens, survey finds
MON 19 Jan 2026 1:00 PM
Communicate launches AI Comms Awards
MON 19 Jan 2026 10:30 AM
Fake experts expose trust risks for journalists and PRs
FRI 16 Jan 2026 12:37 PM
Corporate Engagement Awards 2026 open for the entries
RECENT ARTICLES BY REBECCA PARDON
WED 21 Jan 2026 9:30 AM
Public trust declines as economic anxiety deepens, survey finds
MON 19 Jan 2026 1:00 PM
Communicate launches AI Comms Awards
MON 19 Jan 2026 10:30 AM
Fake experts expose trust risks for journalists and PRs
FRI 16 Jan 2026 12:37 PM
Corporate Engagement Awards 2026 open for the entries