AI firm expands into PR measurement
1 min
UK media intelligence firm Signal AI has acquired US-based platform Memo in a move aimed at improving how PR impact is measured.
- Data & Insights
The acquisition will see Memo’s publisher-sourced readership data integrated into Signal AI’s reputation and risk platform, enabling communications teams to track how many people actually read individual articles, rather than relying on estimated audience figures.
The deal will allow communications teams to see how many people actually read their coverage and use that data to identify which stories pose a genuine reputational risk.. By linking readership data to monitoring and alerting tools, teams will be able to distinguish between high-impact issues and those that attract little attention.
David Benigson, CEO of Signal AI, said the deal would provide “a more powerful way to measure reputation” and support decision-making at senior level.