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AI platform targets PR pricing shift

1 min

As artificial intelligence takes on more agency work, PR intelligence company Everhaze is betting its Lú platform can help UK PR firms expand services and rethink how they charge clients.

 

By Rebecca Pardon

  • Digital & Video

Lú combines media monitoring, research, analysis and reporting, enabling agencies to automate tasks including coverage books, media list creation, press release drafting and campaign analysis. The platform is accessible through a dashboard, WhatsApp, Telegram and Slack.

Everhaze has appointed former Google AI adoption specialist Mike Dockery as chief revenue officer to lead its UK expansion and help agencies develop capability-based service models.

The launch follows findings from the PRCA’s 2025 UK PR & Communications Census that 45.4 per cent of surveyed UK agencies are moving towards value-based pricing.

Founded in 2025 by former agency owner James McCann and Bank of America developer Cormac Glynn, Everhaze recently secured €650,000 from three family offices and has deployed its technology in Ireland.

McCann said AI was creating an opportunity for agencies to price services around the value of human expertise and new technological capabilities, rather than the hours required to deliver them.