Brunswick repositions creative arm towards investors
Brunswick Creative has been rebranded to Investor Brand, as the advisory firm looks to sharpen its investor communications focus.
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Corporate advisory firm Brunswick has rebranded its Brunswick Creative unit as Investor Brand, reflecting a sharpened focus on how companies build and sustain credibility with investors amid heightened capital markets scrutiny.
The advisory firm said the change reflects growing client demand for more deliberate management of investor-facing narratives over time, rather than around isolated moments such as results or transactions. Investor Brand will operate as a global practice within Brunswick, combining creative, digital and strategic capabilities with the firm’s advisory work.
Sonal Patel, a partner at Brunswick and global head of Investor Brand, said the new name was intended to emphasise the discipline itself rather than the firm, and to make explicit an area of work that had been developing for several years.
The move follows Brunswick’s 2020 rebranding of MerchantCantos as Brunswick Creative, which was aimed at integrating creative services more closely with advisory work.