Shortlist for inaugural AI Comms Awards revealed

Launched earlier this year to recognise excellence in the fast-evolving field of AI-led communications, the awards programme has attracted entries from communications teams across the globe. The shortlisted work spans campaigns, internal communications strategies, ethical AI implementation, stakeholder engagement and reputation management. 

The programme arrives at a moment when AI has shifted from speculative boardroom conversation to an operational reality; communications teams are now expected not only to understand the technology, but to shape how organisations speak about it.  

Among the shortlisted entries are projects focused on transparency and trust-building, alongside those demonstrating the efficiencies and creative possibilities AI can offer corporate communicators. Andrew Thomas, founder of the awards, said the calibre of entries reflects the speed at which the sector is adapting. “The response to the inaugural AI Comms Awards has exceeded expectations.”

“The shortlist highlights the breadth of innovation taking place across corporate communications, but also the growing emphasis on ethics and trust. AI is no longer just a conversation topic; it is reshaping the way communications professionals work today.”

Judging was carried out by a panel of communications leaders and technology specialists who assessed entries on creativity, effectiveness and measurable impact. 

Winners will be announced at a ceremony in London later this year, where senior communications professionals and agency leaders are expected to gather to discuss the future of AI in the industry. To join us, book your place here or contact Lola Awoderu at [email protected]. 

The AI Comms Awards shortlist is as follows:

 

CAMPAIGN EXCELLENCE

Best use of AI in Reputation, Policy Influence and Crisis Management

Major international airline and Burson

US and Iran Conflict AI Insights Suite with CARMA

 

Best Use of AI in Internal Communications

Bellway

Content Engine Studios

Kent and Interact Software

 

Best Use of AI in ESG, CSR and Sustainability Communications

BearJam

Major international airline and Burson

 

Best Use of AI in Media Relations and Content Strategy

Fastly and With

Global NGO and Robin

SS&C Blue Prism and Agentcy

 

Best Use of AI in Content Creation

Bellway

Haleon and Black Sun Global

Tricorp Workwear and Happy Horizon

 

CRAFT AND INNOVATION

Best AI Driven Insight, Measurement and Evaluation

Haleon and Black Sun Global

PR Toolkit

US and Iran Conflict AI Insights Suite with CARMA

YourStory PR             

 

Best Innovation in AI Tools for Communications

AMC Global Media – UK

Comms With AI

Global NGO and Robin

Happy Horizon

PR Newswire

 

AI Communications Leader of the Year

Adrienn Varadi (AMC Global Media – UK)

James Hilditch (BearJam)

Louise Pyman (Haleon) and Black Sun Global

Michael MacLennan (Faur)