Will PR stay human in the age of AI?
1 min
Communicate has been at the forefront of understanding the trends and challenges shaping the corporate communications landscape for 18 years. Ahead of the AI for PR Conference, we ask whether communications professionals are prepared for the biggest shift in practice since the arrival of social media.
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Artificial intelligence is no longer a future consideration for communications teams. It has firmly embedded itself into workflows and boardroom discussions and is rapidly changing how organisations manage risk and engage audiences.
Yet for all the excitement surrounding generative AI, there is equal uncertainty. How should organisations govern AI? What happens to trust when machines increasingly mediate information? How should PR professionals measure visibility when audiences are turning to AI-generated answers instead of search results? And, perhaps most importantly, what remains uniquely human in communications?
These questions sit at the heart of the AI for PR Conference, hosted by Communicate in London on 18 June. Bringing together practitioners, academics, consultants and technology specialists, the conference is designed to embark beyond experimentation and into practical implementation.
What to expect
You can look forward to a programme filled with thoughtful discussions with speakers from across the communications landscape. Throughout the day, speakers will cut through the hype and hysteria to evaluate the strategic opportunities and risks that come with AI tools, rather than assuming an inevitable technological future.
Governance emerges as one of the event’s defining themes. Panels examining AI risk, ethics and policy implementation recognise that communicators are increasingly expected to act as internal advisers on issues ranging from algorithmic bias and transparency to organisational accountability. Elsewhere, attention turns to the practical realities of adoption. Speakers from organisations including Burson, the University of Cambridge, the University of Sussex and local government communications teams will share experiences of introducing AI into real-world environments where governance, public scrutiny and operational risk cannot be ignored.
What distinguishes this conference is its recognition that AI is no longer simply a technology story, but a leadership one. Communications professionals are increasingly being asked to advise on organisational strategy and corporate reputation in environments being shaped by rapidly evolving technologies.
For communications leaders seeking practical answers rather than speculative predictions, the AI for PR Conference offers a timely opportunity to engage with the people shaping the next chapter of the profession.
Communicate’s AI for PR Conference – it’s time to join the conversation.