DataComms 2026 winners announced

This year’s DataComms 2026 programme recognised organisations using intelligence and AI to shape strategy and uncover new audiences. Spanning climate-change narratives and geopolitical crisis response, the strongest entries demonstrated that data has become a core communications discipline rather than a supporting function.

The evening’s highest honour, the Grand Prix, went to Amazon Ads and FleishmanHillard TRUE Global Intelligence. Their audience segmentation system reimagined social measurement by prioritising engagement quality over audience size, transforming audience insight from a reporting metric into a strategic driver of content and business performance. Judges described the work as technically sophisticated and innovative.

Elsewhere, CARMA emerged as one of the night’s standout performers, collecting multiple Gold awards for projects spanning integrated campaigns and real-time response. Braidr was also among the most decorated winners, recognised for applying AI-powered analysis to climate communications, public health and behavioural insight.

Here is the complete list of winners: 

DataComms Awards 2026: Winner’s list

DATA INSIGHT

 

Best Data Insight from a Communications Campaign (One-Off)

Gold — CULTURE3xTED and Braidr

Gold —Specsavers and Golin

Silver —SAS and CARMA

Bronze — An automotive client and UNICEPTA

Bronze — Salone and Onclusive

 

Best Data Insight from a Communications Activity (Ongoing)

Gold — Philips and FleishmanHillard TRUE Global Intelligence

Silver — OTTO and Onclusive

Bronze — A global luxury automotive brand and CARMA

 

Best Data Insight from an Integrated Campaign

Gold — CARMA – Reputation Economy Report

Silver — Specsavers and Golin

Bronze — SNCF and Onclusive

 

Best Real-Time Response

Gold — An automotive client and UNICEPTA

Gold — CARMA’s Iran US Conflict Command Centre

Silver — A global consumer goods brand and Burson

Bronze — ASML and Caliber 

 

Best Media Coverage Impact Assessment

Gold — Samsung and FleishmanHillard TRUE Global Intelligence

Gold — SNCF and Onclusive

Silver — Aston Martin and CARMA

Bronze — Novartis and Commetric

Bronze — PMI and CARMA

 

Best Data Driven Competitive Intelligence

Gold — CARMA’s Driving Change and Impact Series

Silver — Moving Image – Data Suite

 

DATA USE

Best Use of Data to Assist Reputation Management

Gold — A global consumer goods brand and Burson

Gold — eMedia Monitor

Silver — CARMA’s Kingdom of Saudi Perception Report

Silver — Novartis and Commetric

Bronze — An automotive client and UNICEPTA

Bronze — EU Delegation to Syria and A Data Pro

 

Most Innovative Use of Data

Gold — Amazon Ads and FleishmanHillard TRUE Global Intelligence

Silver — CULTURE3xTED and Braidr

Silver — Specsavers and Golin

Bronze — An anonymous beauty brand and CARMA

 

Best Data-Driven Corporate Storytelling
Gold — Gigamon and Hard Numbers

Silver — Arton Capital and The Agency Partnership

Silver — CARMA’s Iran US Conflict Command Centre

Bronze — CARMA’s Driving Change and Impact

Bronze — Silverfin and 3Thinkrs

 

DATA COMMUNICATIONS

Most Innovative Format to Display Data
Gold — Fieldcraft Studios and Braidr

Silver — CARMA’s Live AI Command Centre and Strategic Insights

 

Best Interactive Data Display

Gold — S&P Global and Set Reset

Silver — i-PRO and Hard Numbers

Bronze — CARMA’s Live AI Command Centre and Strategic Insights

 

Best Use of Animation

Gold — S&P Global and Set Reset

Silver — AWS and Gorilla Gorilla!

 

Best Visualisation of Data

Gold — Checkout.com and Set Reset

Silver — The Fleming Initiative and Gorilla Gorilla!

Bronze — ASML and Caliber 

 

GRAND ACCOLADES

Grand prix

Winner – Amazon Ads and

FleishmanHillard TRUE Global Intelligence