Emperor takes stake in AI search specialist
Corporate communications agency Emperor has taken a minority stake in London-based digital marketing agency exceptional, formalising a partnership dating back to 2016.
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The investment will give Emperor access to exceptional’s expertise in AI search (GEO), SEO, paid media and analytics, as AI tools reshape how organisations are discovered online.
Exceptional will remain independent, while gaining access to larger corporate communications opportunities through Emperor. The agencies have worked together with more than 25 FTSE 250 companies.