INTERNAL COMMUNICATIONS AND ENGAGEMENT AWARDS 2025 WINNERS ANNOUNCED
- Updates
Continuing to celebrate the importance of clarity and creativity within businesses, the 2025 Internal Communications and Engagement Awards has again raised the bar for excellence in the sector.
For another year, the 2025 Internal Communications and Engagement Awards has set the benchmark for excellence in corporate communications. This awards programme, now in its seventh year, provides recognition to the vital work of an invaluable, but sometimes overlooked, sector.
“Internal communications is often an unsung force within organisations and, as I’ve heard countless times at industry events, professionals in the field frequently express concerns over their lack of recognition and limited resources,” says Rebecca Pardon, editor at Communicate magazine. “Yet, this awards programme continues to shine a spotlight on the creativity, impact and value internal communicators bring to businesses.”
As proven by tonight’s spectacular event, internal communications teams are increasingly seen as hubs of creativity and strategic influence. A campaign by Marriott International and Remarkably was this year’s Grand Prix winner, and used an immersive experience to demonstrate the impact of emerging technologies on its workforce. This initiative, designed to introduce staff to the world of opportunities newly open to them, was a standout example of how the sector is evolving today.
The full list of 2025 winners is as follows:
CAMPAIGNS AND COMMUNICATIONS
Best Internal Communications Campaign: Large Business under 10,000 Employees
Gold – Phoenix and Emperor
Silver – Norse Group
Bronze – LIPTON Teas and Infusions and MGA
Best Internal Communications Campaign: Large Business over 10,000 Employees
Gold – BT Group and Goldbug
Gold – Tesco
Silver – National Grid and Goldbug
Bronze – ABN AMRO and Being Here
Bronze – Bupa and Altadicta
Best Communication of Change or Business Transformation
Gold – LIPTON Teas and Infusions and MGA
Gold – Yorkshire Water and WPA Pinfold
Silver – DHL Group and Something Big
Bronze – Arcadis
Best Internal Communications Campaign Across Multiple Markets
Gold – Balfour Beatty
Silver – Bupa and Altadicta
Bronze – Allianz SE
Bronze – LIPTON Teas and Infusions and MGA
Best Alignment of Internal Communications with External Messaging
Gold – ABN AMRO and Being Here
Silver – Aldi UK and McCann Synergy
Best Internal Communications in a Crisis
Gold – RHI Magnesita
Best Communications Campaign to Assist the Onboarding Process
Gold – KLM Catering Services and La Plume Media B.V.
Silver – Rygor Group
PROCESS
Best Use of Content
Gold – Tesco
Silver – Bupa and Altadicta
Bronze – Stonewater
Best Use of Storytelling
Gold – Elsevier
Silver – Bupa and Altadicta
Bronze – VeloBank S.A.
Best Evaluation Process of Internal Communications
Gold – Domino UK Ltd. and The Surgery
Silver – The Health Foundation and Sequel Group
Best Ongoing Commitment to Internal Communications
Gold – UK Sport and Home
Silver – Royal Mail and Linney
Bronze – JTI and Ignis
Best Engagement of a Disparate or Remote Workforce
Gold – National Grid and Goldbug
Silver – Bellway
Bronze – Bridgestone and Sequel Group
OUTPUTS AND DELIVERABLES
Best Use of Mobile or Apps
Gold – Bellway
Silver – HAVI
Best Intranet
Gold – Burger King UK and Oak Engage
Gold – Tesco
Silver – CQC and WM Reply
Bronze – ScS and Oak Engage
Bronze – Wheatley Group
Best Use of Audio
Gold – Amazon and DRPG
Bronze – Ben Kinsella Trust and Sequel Group
Best Use of Social Media
Gold – Siemens
Silver – Froedtert Health and Cielo
Bronze – HPE and Cielo
Bronze – West Mercia Police and DRPG
Best Use of Video and Animation
Gold – Bupa and Altadicta
Gold – Scottish Water and Home
Silver – Odido and PROOF
Silver – The University of Warwick
Bronze – RHI Magnesita
Highly Commended – Phoenix and Emperor
Highly Commended – TrustFord and H&H Agency
Best Event
Gold – Marriott International and Remarkably
Silver – National Crime Agency
Silver – Philip Morris International
Bronze – Aviva
Bronze – Gambling Commission
Best Internal Publication: Print
Gold – BMW Group – MINI and Cognizant Moment
Silver – The Glenmorangie Company
Bronze – RSA Journal and Wardour
Best Internal Publication: Digital
Gold – Norse Group
Silver – BT Business and Top Banana
Silver – Sunderland City Council
Bronze – The Glenmorangie Company
Bronze – The University of Warwick
Best Innovation
Gold – Marriott International and Remarkably
Gold – Bridgestone and Sequel Group
Silver – Central Bank of Ireland
Bronze – We Are Brass Tacks – The Environmental Services Association
Best Use of Employee-Generated Content
Gold – Bupa and Altadicta
Silver – ABN AMRO and La Plume Media B.V.
Bronze – EVOS and La Plume Media B.V.
Bronze – Keyloop
CULTURE AND PURPOSE
Best Communication of Corporate Culture
Gold – Astara and Kreab Espa±a
Silver – TransPennine Express
Bronze – Arcadis
Best DE&I Initiative
Gold – Aviva
Gold – Bupa and Altadicta
Silver – Elsevier
Bronze – Blake Morgan LLP
Bronze – Gambling Commission
Best Engagement of Corporate Purpose
Gold – Astara and Kreab Espa±a
Silver – Heddlu de Cymru South Wales Police
SECTOR
Best Internal Communications by a Charity, NGO or Not-For-Profit
Gold – Wheatley Group
Silver – Central Bank of Ireland
Best Internal Communications from the Education Sector
Gold – The University of Warwick
Silver – Bright Horizons UK
Best Internal Communications from the Energy and Utilities Sector
Gold – National Grid and Goldbug
Silver – Yorkshire Water and WPA Pinfold
Best Internal Communications from the Financial Services Sector
Gold – JTC and H&H Agency
Silver – Goodbody
Best Internal Communications from the Healthcare and Pharmaceutical Sector
Gold – Cygnet
Silver – Bupa and Altadicta
Best Internal Communications from the Professional Services Sector
Gold – Arcadis
Silver – Blake Morgan LLP
Bronze – Keyloop
Best Internal Communications from the Property, Construction and Facilities Management Sector
Gold – Amplius
Silver – Bellway
Bronze – Speedy Hire
Best Internal Communications from the Public Sector
Gold – Sunderland City Council
Silver – Heddlu de Cymru South Wales Police
Best Internal Communications from the Retail Sector
Gold – Tesco
Best Internal Communications from the Technology, Media and Telecommunications Sector
Gold – BT Group and Goldbug
Silver – Product Madness
Bronze – Elsevier
Best Internal Communications from the Transport and Logistics Sector
Gold – TransPennine Express
Silver – Keyloop
Bronze – HAVI
SPECIAL RECOGNITION
One to Watch
Winner – Danielle Bagnall – Bright Horizons UK
Winner – Hatty Lobb – We Are Brass Tacks
Internal Communicator of the Year
Winner – Lauren Cursiter – Google
Business Leader of the Year
Winner – Michael Voegele – Philip Morris International
Internal Communications Team of the Year
The University of Warwick
Grand Prix
Marriott International and Remarkably