JIN Group’s Opinion Act acquires Atchik
Social media research consultancy Opinion Act, owned by JIN Group, has acquired online content moderation company Atchik to boost its digital opinion analysis team.
Under the leadership of general director Romain Ponceau, the acquisition will enhance the monitoring, moderation, and analysis of online conversations. He has emphasised the threat of fake content as a concern among clients.
Edouard Fillias, CEO of the JIN Group has said the move comes to address a growing need among companies to safeguard their reputation.