Ogilvy Spain launches International Women’s Day campaign for Ministry of Equality

Titled Women of High Value, the campaign features Ángela Molina and uses irony to challenge online narratives around the idea of the “high-value woman”. In the film, Molina recites phrases drawn from viral social media content to highlight and critique stereotypes associated with traditional gender roles.

The campaign will run across television, digital platforms, radio, print and outdoor advertising.