PRCA Digital Awards winners announced

Celebrating standout campaigns, agencies and individuals across the UK’s digital communications sector, the PRCA’s Digital Awards recognised work spanning storytelling disciplines, with agencies Hope&Glory, FINN Partners, Democracy and Third City among the evening’s winners.

Democracy took the Best B2B Campaign prize for ‘HVO: Fuelling the argument for an alternative future’ and also won Best Use of Influencers: B2B for ‘Britain’s Toughest Trade’. 

Hope&Glory emerged as one of the night’s most decorated agencies, winning Best B2C Campaign, Best Use of Influencers: B2C, and Best Use of Long-form Video in a Campaign for ‘The World’s Longest Unboxing’. 

Agency honours went to Battenhall, named Digital Agency of the Year, while its founder Drew Benvie was awarded Digital Professional of the Year.

In the individual categories, Hannah Williams of Milk & Honey was named Digital Rising Star of the Year, with Tom Picton of PLMR highly commended.

The PRCA said the awards highlight the growing importance of digital innovation and creativity in shaping modern public relations campaigns.

A full list of winners can be found below. 

Best B2B Campaign

Democracy

HVO: Fuelling the argument for an alternative future

Best B2C Campaign

Hope&Glory

The World’s Longest Unboxing

Best Data-Driven Campaign

FINN Partners

Nothing is truly lost, until it’s forgotten.

Best Digital Design in a Campaign

PLMR / Royal College of Midwives

Supporting a professional association to transform the membership experience for 100,000+ midwives across the UK

Best Not-for-Profit / Social Impact Campaign

FINN Partners

Nothing is truly lost, until it’s forgotten.

Best Social Media Campaign

Department of Health and Social Care

Change NHS: Rebuilding trust and reaching out at scale through authentic influencer partnerships

Best Use of Content Marketing in a Campaign

Third City

Strengthen Your Pension

Best Use of Influencers: B2B

Democracy

Britain’s Toughest Trade

Best Use of Influencers: B2C

Highly Commended:

PrettyGreen

Audible – George Orwell’s 1984 – The Ministry of Makers

Winner:

Hope&Glory

The World’s Longest Unboxing

Best Use of Long-form Video in a Campaign

Hope&Glory

The World’s Longest Unboxing

Best Use of Short-form Video in a Campaign

Third City

Strengthen Your Pension

Digital Agency of the Year

Battenhall

Digital Professional of the Year

Drew Benvie, Battenhall ​

Digital Rising Star of the Year

Highly Commended:

Tom Picton, PLMR

Winner:

Hannah Williams, Milk & Honey ​