Raptor launches cultural strategy division apex
Youth marketing agency Raptor has launched apex, a new division focused on cultural strategy and live brand activity.
- Updates
The division is led by Ben Freeman, formerly brand partnerships manager at Hypebeast, and will work with brands looking to engage youth audiences. apex will support product launches, festival and nightlife activations, and provide ongoing research into cultural trends across music, fashion and live events.
apex will operate within Raptor and work alongside its existing teams. The division will also publish regular reports on cultural moments such as fashion weeks, club nights and festivals.