REACHING A NEW AUDIENCE

LG’s corporate sponsorship

Who: LG

What: Official naming rights partner of the LG Arena (formerly the NEC arena) near Birmingham. LG helped fund the redevelopment of the arena and allows 100 lucky ticket holders access to the private Show Deck bar for each performance.

When: Since 2009

Why: “We believe Life’s Good when you are part of the action and LG Arena is the perfect platform for us to project this message,” says Paul Meadows, head of brand marketing, LG Electronics UK & Ireland. “It represents and promotes our company’s brand values, passion for great entertainment experiences, along with the spectacular, memorable and unique moments that live shows bring.”