The AMEC Global Summit Dublin 2026  

In just a few weeks, the International Association for Measurement and Evaluation of Communication (AMEC) Global Summit 2026 opens its doors.

Here’s why you should be in the room:

1. Where the industry meets itself

Consultancies, brands, agencies, academics and technology leaders gather in one space, not only to present ideas, but to interrogate the industry’s most important topics. Expect debate and conversations that continue well beyond the sessions.

2. AI and the value question

Day one sets the tone by asking: can you prove your impact? Encompassing topics from evolving measurement frameworks to the realities of AI integration, the agenda focuses on what works when scrutiny is high and expectations are even higher.

For a full breakdown of the conversations that will take place, click here.

3. From insight to implementation

Day two features workshops and roundtables that push beyond theory, tackling how to align communications with business performance, embed data literacy and turn insight into action across organisations.

4. A sharper kind of learning

Every session is designed to challenge assumptions. Johna Burke, global managing director of AMEC, says the summit programme is designed to challenge, as well as inform. “AI is accelerating everything in our industry, including the gap between those who can prove value and those who can’t. We’ve built this experience to close that gap.

From the moment delegates arrive, the focus is on real connection and real conversation. We’re bringing consultancies, technology partners, brands, agencies, academics and data leaders into the same room to question assumptions, pressure-test ideas, and get clear on what actually drives business outcomes.

Education is a core priority for AMEC, which is why every session will be streamed and accessible through virtual passes. But the real value is in the room. It’s in the debate, the challenge and the shared accountability to move the industry forward.”

5. In the room where it matters 

Sessions will be streamed, but the real value lies in the conversations between them: in the challenges and the shared push to move the industry forward.

The AMEC Global Summit 2026 takes place on 18th-20th May in Dublin, Ireland. Book your tickets here.