Winners of the AI Comms Awards 2026 revealed

Launched by Communicate earlier this year to recognise excellence in AI-led communications, the AI Comms programme has attracted entries from across the globe, spanning reputation management, internal communications, ESG storytelling, stakeholder engagement and content creation.

Judges noted a marked shift in the industry, observing that AI is no longer a novel experiment but an operational tool reshaping how organisations communicate and build trust.

Among this year’s winners were leaders in reputation and crisis management, internal communications and AI-powered content strategy, reflecting a growing emphasis on measurable impact, transparency and responsible innovation.

The programme arrives at a moment when communications teams are expected not only to understand artificial intelligence but also to explain it, with the winners demonstrating where AI is delivering tangible value today.

The full list of the AI Comms Awards 2026 winners is available below.

2026 AI Comms Winners List

CAMPAIGN EXCELLENCE

Best use of AI in Reputation, Policy Influence and Crisis Management

Gold – Major international airline and Burson

Silver – US and Iran Conflict AI Insights Suite with CARMA

Best Use of AI in Internal Communications

Gold – Content Engine Studios

Silver – Bellway

Bronze – Kent and Interact Software

Best Use of AI in ESG, CSR and Sustainability Communications

Gold – Nature Impact and BearJam

Silver – Major international airline and Burson

Best Use of AI in Media Relations and Content Strategy

Gold – Fastly and With

Silver – Global NGO and Robin

Bronze – SS&C Blue Prism and Agentcy

Best Use of AI in Content Creation

Gold – Bellway

Silver – Haleon and Black Sun Global

Bronze – Tricorp Workwear and Happy Horizon

CRAFT AND INNOVATION

Best AI Driven Insight, Measurement and Evaluation

Gold – Haleon and Black Sun Global

Gold – US and Iran Conflict AI Insights Suite with CARMA

Silver – PR Toolkit

Bronze – YourStory PR

Best Innovation in AI Tools for Communications

Gold – AMC Global Media – UK

Gold – Comms With AI

Silver – Happy Horizon

Bronze – Global NGO and Robin

Bronze – PR Newswire

AI Communications Leader of the Year (Agency)

Winner – Michael MacLennan, Comms With AI

Highly commended – James Hilditch, BearJam

AI Communications Leader of the Year (In-house)

Winner – Louise Pyman, Haleon

Highly commended – Adrienn Varadi, AMC Global Media – UK

Grand Prix

Winner – Content Engine Studios