Wylde Connections partners with Torque Agency Group
Sustainability consultancy Wylde Connections has partnered with automotive communications agency Torque Agency Group due to ‘greenhushing’.
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“Greenhushing” is the practice of companies deliberately staying quiet on climate strategies, and this partnership aims to help businesses communicate sustainability credentials without risking financial penalties.
It will also tackle what the consultancies describe as a critical gap, where businesses making genuine sustainability investments are unable to communicate them in a way that meets regulatory requirements. The move comes nine months after the launch of the Green Claims Code, which sets out the principles businesses must follow to ensure environmental claims are accurate.