AI Comms Awards

Before completing the online entry form, you will need to have a single PDF document prepared for each of your entries (maximum 10MB for each entry). In order to impress our judges and create an entry worthy of success, make sure to cover all of the four steps listed below.

Struggling to craft the content, layout, and design of your entry? Download the entry and information guide to help you decide what to include and how to shape your submission.

1. Entry Summary

Provide a short 300-word summary of the project that you are entering. The summary is used to brief the judges on your work, so make sure it is informative but concise!

The summary should include:

• Entry synopsis (a short summary of the film, project or campaign)
• Category entered and why the work fits into that category
• Industry context (company background such as industry, office locations and number of employees, etc)
• What is the company’s place within the market?
• Budget (optional – please mark confidential where necessary)

NB: We advise that the submission includes a guide on the project brief, budget and time frame to help put the project into context for the judges.

* If you feel your work is a perfect candidate and strong contender for more than one category, the summary should be tailored accordingly.

2. Entry Statement

Write a project summary statement of no more than 800 words. The statement should cover objectives, the research and planning behind the submission, the creativity and innovation, strategy and implementation, and results.

Below in this guide you will find useful questions to consider when writing your entry statement. The judges will be scoring on these components (objective, Insight, data and planning, creativity and innovation, strategy and implementation and results) so it is important to ensure you cover these areas clearly and effectively within your entries.

3. Supporting Materials

Supporting materials may be included to help the judges evaluate your entry. While supporting material is not compulsory, if utilised effectively it can really enhance your work to the judges.

Supporting material includes:

• Reviews
• Media coverage
• Additional information about your entry, organisation, project credits or third-party organisations that contributed
• Additional images (up to three pages, but can be integrated within your entry)

NB: If possible, please provide a link to view the video content online. Please note, videos that exceed the recommended length of three minutes may not be viewed in their entirety

4. Web Links (If Applicable)

You can supply up to three relevant URLs. Please provide passwords where access to links is restricted.

Please note that the organisers cannot be held liable to changes in entrants’ site architecture or changes that may take place between submission and judging.