Corporate Content Awards

Best Content Campaign to Assist with Corporate Positioning
This category rewards companies that have successfully used a compelling content narrative to help bring their corporate strategy, mission or vision to life.

Best Content Campaign to Assist with Reputation Management
This category rewards companies that have developed and delivered engaging content to build trust and improve or maintain their reputation.

Best Content Targeted to a CSR or ESG Audience
This category rewards companies that have successfully targeted a CSR or ESG audience with a creative content strategy.

Best Content Targeted to the Internal Audience
This category rewards companies who have successfully used content to weave a strong narrative throughout their corporate messaging.

Best Content Targeted to the Investor Audience
This category rewards companies who have successfully used content to educate, inform and communicate with the city and those who influence it.

Best Use of Learning and Development Content
This category rewards companies that have successfully used creative and engaging content to increase awareness and understand a particular subject matter.

Best Purpose-Driven Content
This category celebrates outstanding storytelling that effectively communicates a brand’s values and purpose, inspiring positive change.

Best Use of Video
This category rewards companies who have stood out in their use of video; either because of the compelling nature of the content or the strategy that lay behind its use.

Best Use of Digital
This category rewards those organisations that have used digital channels to effectively host, promote or create their content.

Best Use of Animation
This category recognises excellence in the use of traditional animation, CGI or stop-motion animation and can include the use of GIFs and Flash animation. Entries can comprise work that is entirely animated or where animation comprises only an element of the corporate campaign.

Best Use of Print
This category rewards companies who have used print content to engage their audiences.

Best Use of Audio and Podcasts
From podcasts to recordings, concerts to audio branding some organisations are effectively using audio. This category rewards companies that have used audio effectively to enhance their corporate storytelling.

Best Use of Mobile or App
This category rewards companies that have used mobile-only or mobile-first content campaigns to channel user engagement.

Best Use of a Visual Property
This category rewards companies that are making their content more engaging through the use of visual tools such as illustration, photography or art.

Best Use of a Celebrity or Influencer
This category rewards companies that have either used celebrity endorsements or influencer marketing strategies to ensure their content is having greater resonance among their audiences.

Best Copy Style or Tone of Voice
This category rewards companies that have used a unique copy style or tone of voice to help audiences recognise brand differentials.

Best Corporate Blog
This category rewards companies that have used a corporate blog to reach out and engage with their audiences.

Best Content-Driven Brand Created Community
This category rewards companies that have been successful in creating strong and loyal communities through a compelling content strategy. This category is specifically concerned with communities created by an organisation, and can include the internal audience, an organisation’s social channel, or other communities created by an organisation’s owned channels.

Best Use of Content with an Existing External Community
This category rewards companies that have successfully used their content to create a dialogue and engage with an existing external community.

Best User-Generated Content (Employee)
This category rewards companies that have used employee-generated content to drive engagement.

Best User-Generated Content (External Stakeholder)
This category rewards companies that have developed successful campaigns and ongoing strategies to encourage and develop external user-generated content.

Best Use of Content in a Live or Experiential Setting
This category rewards companies that have used content creatively either before, during or after a live online or physical event.

Most Creative Use of Owned Media Channels
This category rewards companies that have used their own media channels, such as publications, events, websites, and social channels and others, to effectively host, promote or create their content.

Best Branded Content Publication
This category rewards companies that have created a strong publication and used content effectively to engage stakeholders, whether for specific audiences or across all stakeholder groups.

Best Branded Content Site
This category rewards companies that have created a strong website and used content effectively to engage stakeholders.

Best Use of Data
This category rewards companies that have used data effectively to create compelling content or increase efficiency in their content strategy.

Best Interactive Content
This category rewards companies that have enhanced their content’s efficiency by integrating interactivity, either embedding or generating further content.

Best Use of Content on Social Media
This category rewards companies that have used social media imaginatively within their content campaigns or strategy.

Best One-Off Content Campaign
This category rewards the outstanding content campaign of the year.

Best Long-Term Use of Content
This category rewards companies that demonstrate an ongoing commitment to using content effectively across multiple stakeholder groups.

Best Campaign Featuring AI-Generated Content
This category rewards companies that have successfully integrated AI tools into communications to increase creativity, efficiency, and engagement.

Best Activation of Media Coverage
This category rewards companies that have used content to activate media coverage towards a specific outcome.

Grand Accolade

The following categories cannot be entered. All entries will be automatically put forward for this award.

Best Corporate Storyteller
This category highlights individuals or organisations deemed by the judges to be the best corporate storytellers.

Grand Prix
This is awarded to an organisation for its overall approach to content within corporate communications, whether a company’s own use or an agency advising clients.