On 16 June, the International Association for the Evaluation of Measurement and Communication (AMEC) held its annual awards ceremony, honouring the best in global communications and research measurement.

Now in its 14^th year, the AMEC ceremony was held at 8 Northumberland Avenue, London. A mere one-minute walk from Trafalgar Square, the heart of the world’s most global city was a fitting place to award prizes for innovative methodology and pioneering approach to measurement.

Two Grand Prix prizes were awarded on the night, as well as several awards recognising the unique and impactful contribution of specific individuals.

Gorkana for NHS Blood and Transplant (NHSBT) was awarded the Grand Prix for ‘Most effective media intelligence, research & insights company campaign’, for its ‘Missing type’ campaign.

Its target was to add an extra 40,000 names to the organ donor register and diversify the demographics of those signed up to donate blood. Intelligent use of metrics saw this surpassed, with the ‘Missing type’ campaign’s reach across social media particularly effective.

The Grand Prix for ‘Most effective PR consultancy or in–house communications team campaign’ went to the University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS), and its Evaluation of the Pink Sari Project.

Targeting South Indian and Sri Lankan women living in New South Wales, Australia, the Pink Sari project aimed to increase uptake in breast cancer screening programmes across this traditionally har to reach demographic. Employing a mixture of community-based initiatives and key stakeholder engagement meant the project was an unqualified success.

Other gold winners of the night included Ornico for the CEO SleepOut Trust, and its ‘CEO SleepOut – Rise to the challenge’ event, which was awarded ‘Best measurement of a not-for-profit campaign’. A gold for ‘Best use of social media measurement’ went to FleishmanHillard Fishburn under the Omnicom agency group OneVoiceConnect, for Philips – ‘Designing social systems of insight for Philips.’

This year’s recipient of the coveted ‘Don Bartholomew Award for outstanding services to the industry’ is CEO of AMEC, Barry Leggetter. It presentation was all the more impactful considering it was a secret well-hidden until the moment of announcement.

Transforming AMEC into a truly international organisation, Leggetter’s award is testament to a career spent dedicated to innovating the PR measurement industry. Increasing AMEC membership by 9% and relaunching the AMEC online college are just two of the many credits Leggetter has to his name – a worthy winner.

A two-day summit preceded the awards event, which culminated in delegates travelling to 8 Northumberland Avenue in vintage routemasters. Entertainment included a four-piece electric string quartet, which provided the soundtrack to a night of joviality.

The full list of winners is as follows:

Grand Prix for most effective media intelligence, research & insights company campaign
Platinum – Gorkana for NHS Blood and Transplant – Missing Type

Grand Prix for most effective PR consultancy or in–house communications team campaign
Platinum – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project

The Don Bartholomew Award for outstanding service to the industry
Barry Leggetter, CEO, AMEC

Categories for media intelligence, research & insight companies

Most impactful client recommendations arising from a measurement study
Gold – Commetric for International Diabetes Federation (IDF )- Using PR research to inform policy, positioning and stakeholder engagement
Silver – Argus de la Presse for Peugeot – Launching the 308 GTI
Silver – Isentia for Y&R New Zealand – Big Change Starts Small
Silver – Kantar Media GmbH (Germany) for Vodafone GmbH (Germany )- Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Bronze – Gorkana/Cision for Cleveland Clinic
Bronze – PRIME Research for AbbVie – Hepatitis C: Communicating the cure
Shortlist – Buho for Manolo Duque – Primero la Gente (People First)
Shortlist – CARMA for Jaguar Land Rover MENA – Media segmentation to achieve target KPIs
Shortlist – Mediastow for Abu Dhabi Racing – Social Media Evaluation (UAE Racers)
Shortlist – Mediastow for Samra Jeweller y- UAE Jewelry Media Exposure

Best measurement of a business to business campaign
Gold – Newton Media for Czech National Bank – Winning the Monetary Policy Debate
Shortlist – Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Shortlist – Gorkana for Zurich

Best measurement of a consumer campaign
Gold – Isentia for Mars Petcare – Accentuating the Positives of Pet Ownership in Australia
Silver – Gorkana /Cision for Cleveland Clinic
Bronze – Argus de la Presse for Peugeot – Launching the 308 GTI
Shortlist – CARMA for Toyota Lexus Middle East – Toyota Land Cruiser Launch
Shortlist – CARMA/SOCIALEYEZ for Canon Middle East & Africa – EOS 750D #ComeSeeMyArabia
Shortlist – CARMA/SOCIALEYEZ for Tim Hortons – Tims Treats

Best measurement of a not-for-profit campaign
Gold – Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
Silver – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Silver – Publistat for Jan-Willem Wits / Stichting Straatnieuws Utrecht (SSU) – Interviewing Pope Francis
Bronze – Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign

Best measurement of a public sector campaign
Gold – Gorkana for NHS Blood and Transplant
Silver – Gorkana for Department for Culture, Media and Sport (DCMS)
Silver – Isentia for Y&R New Zealand – Big Change Starts Small
Bronze – Acceso – Election talks tracking
Shortlist – Evidence (Manning Gottlieb OMD) for HM Revenue & Customs- Self Assessment 2014/15
Shortlist – Infomedia for An anonymous client

Best use of integrated communication measurement/research
Gold – Gorkana for NHS Blood and Transplant
Silver – Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
Bronze – Interfuse Communications Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Assess Lead-Generation
Bronze – Ketchum Global Research & Analytics (KGRA) for Clorox – When Things Go Viral!

Categories for PR consultancies and in-house communications Tteams

Best campaign in the public and not-for-profit sectors
Gold – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project
Silver – Met Office – Naming Our Storms
Bronze – Department of Health – Time to Change
Bronze – NHS Blood and Transplant – Missing Type
Shortlist – Department for Business, Innovation and Skills (BIS) – Business is GREAT Britain
Shortlist – Department of Health, Public Health England and NHS England – Stay Well This Winter – an integrated measurement approach
Shortlist – Intelligent Conversation for United Kingdom Homecare Association (UKHCA) – Save our homecare: a social media petition
Shortlist – National Institute for Health and Care Excellence – Menopause – Women don’t need to suffer in silence
Shortlist – NHS Blood and Transplant – Better Left Unsaid
Shortlist – Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste
Shortlist – Oglivy PR, Beijing for VisitBritain – CH Visit Britain Campaign
Shortlist – Two Social for Mission Australia – #NoticeUs Campaign
Shortlist – UNICEF – Missing Childhoods and #BringBackOurChildhood
Shortlist – Westminster City Council and Westco Trading Ltd. for Westminster City Council – Bringing Superfast Boardband to the City of Westminster

Most effective B2B PR campaign
Gold – FleishmanHillard and SAP for SAP – Run Simple
Silver – Howorth Communications/Ogilvy PR Australia and The Factuary for SAP Australia – Mining Australia’s digital experience gap with SAP: a world-first study
Bronze – LEWIS for SAS – Unlocking the value of data How LEWIS delivered measurable business impact for analytics leader, SAS UK & Ireland
Shortlist – Ogilvy PR for Canon – A Printer for Heroes

Most effective consumer PR campaign
Gold – Pegasus for Thornton & Ross – Helping those with eczema to manage better
Silver – Howorth Communications/Ogilvy PR Australia for Ancestry – Ancestry DNA
Bronze – Golin for First Great Western – Return to Great Western Railway
Bronze – Red Consultancy for RNLI – Keeping the RNLI on the water
Shortlist – Beattie Communications for Specsavers – Twiggy for Aurora
Shortlist – Cohn & Wolfe London for Colgate-Palmolive – Colgate Max White Expert White Launch
Shortlist – Ogilvy PR for Tommy Hilfiger – How We Helped Tommy Hilfiger Score the Perfect Touchdown in China
Shortlist – Porter Novelli London for Almond Board of California – The Almond Board of California Snack Happy Challenge
Shortlist – Red Consultancy for Federation of Bakers / Flour Advisory Bureau – Carbs Before Marbs
Shortlist – Red Consultancy for Heathrow – Stephen Fry’s Guide to the UK
Shortlist – Red Consultancy, Leo Burnett London and Aiken PR for McDonald’s – McDonald’s ‘Better Play’ grassroots community football programme
Shortlist – Westminster City Council and Westco Trading Ltd. for Westminster City Council – A marriage made in heaven: cementing Westminster as the nation’s weddings and civil partnerships capital

Categories for all (Media intelligence, research & insight companies and PR consultancies and In-house communications teams)

Best multi-market reporting
Gold – CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Gold – Retriever for Maersk Group – Maersk instant multi-market financial media analysis
Gold – UNICEF UNICEF Measurement Framework – A Year of Learning
Silver – PRIME Research for Honda Motor Europe – “Launching Honda into the European SUV market”
Bronze – PRIME Research for AbbVie – Hepatitis C: Communicating the cure
Shortlist – CARMA for Audi Middle East – Audi PR measurement report upgrade
Shortlist – Gorkana for A leading technology company-
Shortlist – Gorkana for Newmont Mining
Shortlist – Gorkana for Zurich
Shortlist – Gorkana / Cision for Ricoh
Shortlist – Meedius International for Coca-Cola (Central South-East Europe region )- Pocket Analysis for Executives

Best use of a measurement framework
Gold – University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign
Silver – Ketchum Global Research & Analytics (KGRA) for General Mills – Standardizing PR
Bronze – Interfuse Communications, Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Drive Lead-Generation Measurement Across Multiple Brands
Shortlist – Gorkana for Newmont Mining
Shortlist – UNICEF – UNICEF Measurement Framework – A Year of Learning

Best use of measurement for a single event
Gold – OneVoice Connect for Philips – Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum
Gold – Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
Silver – PRIME Research for Honda Motor Europe – “Launching Honda into the European SUV market”
Shortlist – Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Bronze – Infomedia for FINANS – CEO Superbrands
Bronze – Publistat for SSU – Interviewing Pope Francis

Best use of social media measurement
Gold – FleishmanHillard Fishburn under the Omnicom agency group OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips
Gold – Isentia for Harbour City Estates Limited – Where’s Wally? – The Happiness Hunt Project @ Harbour City
Silver – 1000heads for Currys PC World – A British take on Black Friday
Silver – CARMA for Landmark International – Landmark International report
Bronze – Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox
Shortlist – Blue Marble Enterprises, Inc. for South Metro Fire & Rescue – Engaging the Right Audience
Shortlist – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Shortlist – NHS Blood and Transplant – Better Left Unsaid
Shortlist – PR News Partners for Comunica – Real Time PR
Shortlist – SOCIALEYEZ/CARMA for Dubai Holding – Dubai Holding Analysis Report

Innovation Award for new measurement methodologies
Gold – Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
Silver – Acceso – Election talks tracking
Silver – Ketchum Global Research & Analytics (KGRA) for Cleveland Clinic – Strategic Communications 2.0
Bronze – FleishmanHillard Fishburn under the Omnicom agency group OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips
Shortlist – CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Shortlist – Commetric for International Diabetes Federation (IDF) – Using PR research to inform policy, positioning and stakeholder engagement
Shortlist – Ex Libris MRA for VimpelCom Ltd – “Who are these people?”: Determining Sociological Trends by Applying Media Measurement Tools
Shortlist – Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Shortlist – Ketchum Global Research & Analytics (KGRA) for U.S. Farmers & Ranchers Alliance – Why Sustainability Matter
Shortlist – Mediastow for Embraer / BASF – PR ROI System (RIPE)
Shortlist – Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox

Plain English Award for simplicity in campaign effectiveness measurement and reporting
Gold – Isentia for Y&R New Zealand – Big Change Starts Small
Silver – Meedius International for Coca-Cola (Central South-East Europe region) – Pocket Analysis for Executives
Silver – Ogilvy PR, Shanghai for Jala Group – Anti Tomorrow. Live Young
Bronze – CARMA for Toyota Lexus Middle East – Toyota Lexus Weekly Dashboard

Special awards

Communications Research & Measurement Company of the Year
Winner – isentia
runner up – CARMA

Young Professional of the Year
Gold – Marni Zapakin, Senior Project Manager, Ketchum Global Research & Analytics
Shortlisted – Allison Adams, Research & Analytics Lead EMEA; Insight & Planning Lead, London, FleishmanHillard Fishburn
Shortlisted – Timothy Gan, Senior Social Media Research Analyst, Isentia

AMEC College Student of the Year
Alex Gyde, Media Analyst, Isentia