WEDNESDAY 30 AUG 2023 4:00 PM


The Public Relations and Communications Association is announcing its new structure and governance plan this month.

As part of a restructuring plan being announced on 28 September, the Public Relations and Communications Association (PRCA) has promised greater transparency, clarity and accountability – specifically regarding its executive team.

Efforts to ‘future-proof’ the organisation coincide with its hunt for a chief executive officer who, according to chair Sarah Scholefield, should possess “vision, strategic flair and a passion for the PRCA’s purpose and its role in the industry."

Scholefield says: “PRCA has a proud record as a champion for our industry and has been instrumental in driving up ethical and business standards. By making these changes, we will be able to future-proof PRCA and create a robust platform for the next stage of our development.”

The new proposals are due to be announced at the body's Annual General Meeting. Members will be asked to vote to approve changes regarding PRCA policy-making, operational delivery and new criteria for membership.