THURSDAY 19 SEP 2024 11:00 PM

CORPORATE ENGAGEMENT AWARDS 2024 WINNERS ANNOUNCED

The Corporate Engagement Awards' ongoing recognition of excellence in corporate partnerships and sponsorships ranges from community involvement and CSR initiatives, to arts and culture programmes. The evening saw awards go to a high calibre of entries, offering fresh, thought-provoking and considered work.

Our winners this year come from a breadth of industries, with Gold trophies awarded to a range of sectors and disciplines. With a comprehensive programme of over 25 categories, including ‘Best community involvement during a CSR programme’ and ‘Best stakeholder communications,’ the awards’ categories take into consideration partnerships, sponsorships, CSR, communications, timing and processes, concluding with the evening’s coveted special ‘Grand prix’ award.

Winning a Gold for one of the most educational and informative programmes throughout the year, Team GB and ParalympicsGB worked with Hark to launch a campaign inspiring younger people to lead healthier, more active lives. Their work reached 27,947 schools across the UK and encouraged 2.7 million young people to eat more healthily.

Marie Curie, in partnership with Superdrug and Savers, were our Grand prix winners this year. A carefully curated campaign produced tailored and unique content across platforms, designed to resonate with multiple target demographics. This partnership has been a core component of Superdrug and Saver’s CSR agenda over the last 11 years, having managed to fundraise an astounding £11.7 million, which has gone towards Marie Curie patients across the UK.

The full list of this year's Corporate Engagement Awards winners is as follows:

 

PARTNERSHIPS

Best charity, NGO or NFP programme
Gold – Barclays and Refuge
Gold – Marie Curie, Superdrug and Savers
Silver – Only A Pavement Away and The Hilton
Silver – SoftServe and Superhumans Center
Bronze – Blueprint for All and Deloitte
Bronze – School Food Matters and Whole Kids, a project of Whole Foods Market Foundation

 

Best educational programme
Gold ­– Team GB and ParalympicsGB with Hark
Silver – Dove Self-Esteem Project and UNICEF
Silver – The Rail Industry and The Scouts Association
Bronze – CGI UK Ltd and Local London Careers Hub
Bronze – Premiership Rugby with Central YMCA, The CVC Foundation and East Head Impact
Highly commended – Cisco UK and Ireland with Connectr

 

Best environmental or sustainable programme
Gold – CGI UK Ltd and Local London Careers Hub
Silver – Springer Nature and Giki
Silver – WRAP with Hark and Radley Yeldar
Bronze – Booking.com and UN Tourism
Bronze – Coca-Cola Türkiye and Linkus PR

 

Best arts and culture programme
Gold – Foundation for Future London and Westfield Stratford City

 

Best pro-bono work for a charitable, social or ethical cause
Gold – Lightyear Foundation and ApotheCom
Bronze – Cargill Türkiye and Linkus PR

Best sports and leisure programme
Gold – Premiership Rugby and Gallagher UK
Silver – Youth Sport Trust and Lidl Ireland
Bronze – Lyca Mobile and West Ham United FC

 

SPONSORSHIP

Best sponsorship activity to support or develop a corporate reputation
Gold – L’Oréal Men Expert and Movember
Silver – Macmillan Cancer Support and Santander

 

Best alignment of brand values through a sponsorship activity
Gold – L’Oréal Men Expert and Movember
Bronze – Macmillan Cancer Support and Santander

 

Most effective sponsorship of a single event
Gold – FIFA Women’s World Cup and McDonald’s with Red Consultancy

 

CORPORATE SOCIAL RESPONSIBILITY

Best CSR activity or programme to support or develop a corporate reputation
Gold – Sky
Silver – BSI and Burson
Silver – TUSAS Engine Industries
Bronze – EPAM Systems
Bronze – Samsung Electronics UK and We Are Futures
Highly commended – Charter Walk Shopping Centre and Shoppertainment

Best alignment of brand values during a CSR programme
Gold – Aldi, Team GB and ParalympicsGB with Hark
Silver – Boots Soltan and Macmillan Cancer Support
Bronze – Intellias UnSEEn Inclusivity Days 
Bronze – Kaplan International and Plan International UK

 

Best community involvement during a CSR programme
Gold – The Rail Industry and The Scouts Association
Silver – Coca-Cola Türkiye and Linkus PR
Silver – WWF, Aviva and the RSPB Save Our Wild Isles Community Fund
Bronze – AstraZeneca and Plan International UK
Bronze – Department of Culture and Tourism Abu Dhabi
Bronze – M&G plc and The Talent Foundry

Best engagement of an internal audience in a CSR programme
Gold – Marie Curie, Superdrug and Savers
Silver – Cisco UK and Ireland with Connectr
Silver – Springer Nature

Most innovative collaboration
Gold – Rise, championed by ICAEW with The Talent Foundry
Silver – Charter Walk Shopping Centre and Shoppertainment
Silver – Dove Self-Esteem Project and UNICEF
Bronze – Movember and Pringles

 

Best foundation
Gold – Poundland
Silver – Avon and The NO MORE Foundation with Red Consultancy
Bronze – Elite Hotels and Hearing Dogs for Deaf People

 

TIME

Most effective one-off campaign
Gold – Lovehoney and Macmillan Cancer Support
Silver – The Rail Industry and The Scouts Association

 

Most effective long-term commitment
Gold – British Airways
Gold – Marie Curie, Superdrug and Savers
Silver – Cancer Research UK and Slimming World
Silver – Dell Technologies and The Talent Foundry
Silver – Premiership Rugby and Gallagher UK
Bronze – AllClear and Stroke Association

 

COMMUNICATION

Best internal communications
Gold – Marie Curie, Superdrug and Savers
Silver – Maxeon Solar Technologies and Burson
Silver – Philip Morris International
Bronze – Springer Nature

 

Best PR and external communications
Gold – Marie Curie, Superdrug and Savers
Silver – Auto Trader

PROCESS

Best collaborative approach
Gold – Essity, Haleon, Kimberly-Clark, Tesco and Unilever with In Kind Direct
Gold – first direct and Shelter
Silver – City Harvest and London Early Years Foundation
Bronze – Team GB and ParalympicsGB with Hark

 

GRAND ACCOLADE

Grand prix
Winner – Marie Curie, Superdrug and Savers

 

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