The brand hopes to engage a new generation with a re-vamped, personalised campaign.

Coca-Cola's 'Share a Coke' campaign, which first gained global popularity by swapping Coca-Cola logos with personalised names, is returning with a renewed focus on customisation and community, designed appeal to a desire for authentic connection among Gen Z audiences. 

The relaunch features a digital hub which allows consumers to personalise cans and share them via QR codes. It also features a new digital experience, 'Share a Coke Memory Maker', whereby users can create personalised videos. The campaign reflects Coca-Cola's 'Real Magic' philosophy, which promotes the importance of personal connections.

The global initiative hopes to enhance brand engagement across various markets while also empowering employees to connect with the brand's mission and values.