Set beneath the grand arches of the Underglobe at Shakespeare's Globe, this year's Corporate Content Awards brought together a discerning crowd to celebrate storytelling in its most strategic form.

Now in its eighth year, the Corporate Content Awards continues to highlight the creative power behind corporate communications, from carefully crafted campaigns to narratives that manage to be bold, emotional and deeply effective.

As platforms evolve and audiences fragment, the best corporate content cuts through with clarity and purpose. This year's winners demonstrated just that. With entries tackling everything from army recruitment and misinformation to print magazines and employee engagement, the Corporate Content Awards have again shown the power of a strong narrative. 

"What is profoundly evident in the eighth year of the Corporate Content Awards is the bewitching power of strong storytelling," says Rebecca Pardon, editor at Communicate magazine. "At the heart of any compelling communications campaign, a good story remains the thread that binds coherence, character and clarity.

"This year’s winners have demonstrated that corporate initiatives need not be dry or didactic, but can offer all the nuance, resonance and narrative richness of a good book or documentary."

Winners came from across sectors, with Golds awarded in over 20 categories, including 'Best purpose-driven content' and 'Best content campaign to assist with reputation management'. The evening closed with the prestigious special honours: 'Best corporate storyteller' and the coveted 'Grand Prix'. 

The winners of the Corporate Content Awards 2025 are as follows:

Corporate Content Awards 2025: Winners list

Best Content Campaign to Assist with Corporate Positioning

Gold – Daiwa House Modular Europe and TEAM LEWIS

Gold – Finastra and Silver Agency

Silver – ICAEW and Sunday – Resilience & Renewal campaign

Silver – Kerakoll and DRPG

Bronze – Chubb and Wardour

Bronze – Diageo with Marmalade Film and Media Limited

Highly commended – Swiss Re and Prophet

 

Best Content Campaign to Assist with Reputation Management

Gold – Army Reserve and Grosvenor Comms, a DRPG Company

Silver – Marktplaats and TEAM LEWIS

 

Best Content Targeted to a CSR or ESG Audience

Gold – First Quantum Minerals and Bladonmore

Silver – CSX

 

Best Content Targeted to the Internal Audience

Gold – JTC Group and H&H

Gold – Yorkshire Water and WPA Pinfold

Silver – Philip Morris International

Bronze – bp

 

Best Content Targeted to the Investor Audience

Gold – Aecon Group Inc

Silver – Daiwa House Modular Europe and TEAM LEWIS

Silver – State Street Global Advisors and Living Group

Bronze – Legal & General and Wardour

 

Best Use of Learning and Development Content

Gold – rradar

Silver – Diageo with Marmalade Film and Media Limited

Bronze – Philip Morris International

 

Best Purpose-Driven Content

Gold – Marktplaats and TEAM LEWIS

Silver – Diageo with Marmalade Film and Media Limited

Bronze – Daiwa House Modular Europe and TEAM LEWIS

 

Best Use of Video

Gold – Swiss Re and Prophet

Gold – TrustFord and H&H

Silver – Embraer Commercial Aviation and Gravity Global

Bronze – M&G Investments and Gravity Global

 

Best Use of Digital

Gold – Costa Foundation and Blueprint Partners

Silver – M&G Investments and Gravity Global

Bronze – IFS

 

Best Use of Animation

Gold – Royal Society for Arts, Manufactures and Commerce and Wardour

Silver – Church of England Pensions Board and Wardour

Bronze – Blue Abyss and Bloc Digital

Bronze – GE Aerospace and Gravity Global

Bronze – M&G Investments and Gravity Global

 

Best Use of Print

Gold – BMW Group – MINI and Cognizant Moment

Silver – Ocado and Sunday

Bronze – Royal Society for Arts, Manufactures and Commerce and Wardour

Highly commended – Embraer Commercial Aviation and Gravity Global

 

Best Use of Audio and Podcasts

Gold – Rio Tinto

Gold – Transport for London

Silver – Routes from LNER and This Is Distorted

Bronze – GE Aerospace and Gravity Global

Highly commended – The Process Automation Podcast from ABB and Fresh Air

 

Best Use of Mobile

Gold – Army Reserve and Grosvenor Comms, a DRPG Company

Silver – Embraer Commercial Aviation and Gravity Global

 

Best Use of a Visual Property

Gold – Boardwave and Silver Agency

Gold – Embraer Commercial Aviation and Gravity Global

Bronze – AllianceBernstein and Living Group

Bronze – M&G Investments and Gravity Global

 

Best Use of a Celebrity/Influencer

Gold – Royal Society for Arts, Manufactures and Commerce and Wardour

Silver – Routes from LNER and This Is Distorted

 

Best Copy Style or Tone of Voice

Gold – Lloyds Banking Group and DRPG

Silver – AllianceBernstein and Living Group

 

Best Use of Content with an Existing External Community

Gold – Amsterdam Fintech Event and Cognito Amsterdam

Gold – ICAEW and Sunday – Resilience and Renewal campaign

Silver – Proof of Talk and Cognito Amsterdam

Bronze – Japan Tobacco International and Sensory-Minds GmbH

 

Best User-Generated Content (Employee)

Gold – Aviva

Silver – IFS

Bronze – rradar

Bronze – Voluson™ Women’s Health Ultrasound GE Healthcare and TEAM LEWIS

 

Best Use of Content in a Live or Experiential Setting

Gold – Haymarket Media Group and First Image

Silver – Zeeman and TEAM LEWIS

Bronze – Blueprint Partners – Prince's Trust Awards

Bronze – BMW Group and Cognizant Moment

 

Most Creative use of Owned Media Channels

Gold – Philip Morris International

Silver – NORD/LB and Cognito DACH

Bronze – Amsterdam Fintech Event and Cognito Amsterdam

 

Best Branded Content Publication

Gold – RBC Brewin Dolphin and Wardour

Silver – The Royal Institution of Chartered Surveyors (RICS) and Sunday

Bronze – bp

 

Best Branded Content Site

Gold – RPC and Living Group

Silver – JTC Group and H&H

 

Best Use of Data

Gold – Agilysys and Champion Communications

Silver – HousingAnywhere and TEAM LEWIS

Bronze – Maintel Holdings PLC and Invicomm

 

Best Interactive Content

Gold – Peoplesafe and Turtl

Silver – Embraer Commercial Aviation and Gravity Global

 

Best Use of Content on Social Media

Gold – Royal Society for Arts, Manufactures and Commerce and Wardour

Silver – IHG and 33Seconds

Silver – UK Power Networks Services and Instinctif Partners

Bronze –GE Aerospace and Gravity Global

 

Best One-Off Content Campaign

Gold – GE Aerospace and Gravity Global

Gold – Swiss Re and Prophet

Silver – Embraer Commercial Aviation and Gravity Global

Silver – ICAEW and Sunday – Resilience & Renewal campaign

Bronze – bp

Bronze – Hull Trains and CWA

 

Best Long-Term Use of Content

Gold – UK Power Networks Services and Instinctif Partners

Silver – Embraer Commercial Aviation and Gravity Global

Bronze – CSX

Bronze – Royal Society for Arts, Manufactures and Commerce and Wardour

 

Best Campaign Featuring AI-Generated Content

Gold – Tesco and DRPG

Silver – AllianceBernstein and Living Group

 

Best Activation of Media Coverage

Gold – Agilysys and Champion Communications

Silver – Lotus and Blueprint Partners

Bronze – Hull Trains and CWA

 

Best corporate storyteller

Royal Society for Arts, Manufactures and Commerce and Wardour

 

Grand Prix

First Quantum Minerals and Bladonmore