The shortlist for the Employer Brand Management Awards 2025 has been unveiled, carefully curated by our distinguished panel of expert judges to showcase the finest examples of employer branding from the past 18 months.

At the very core of any successful organisation lies its employer brand, an invaluable force for attracting, engaging and retaining top talent. Through sustained efforts in employee engagement, diversity and innovation, this awards programme celebrates excellence across a variety of key touchpoints.

"Our judges were truly impressed by this year's entries," comments Andrew Thomas, publisher of Communicate magazine and founder of the awards. "With such a high calibre of submissions, the competition is fierce. Those shortlisted can look forward to a superb evening in celebration of employer brand management on 24th September."

Spanning over 20 categories, the shortlist honours outstanding achievements across diverse sectors, channels and strategies. Among the previous year's distinguished winners was Kaufland Romania, which claimed the coveted 'Grand Prix' award. This year's winners in the 'Grand Prix' will be revealed on the night.

The Employer Brand Management Awards 2025 will take place on 24^th September at the Park Plaza Riverbank in London. Places can be reserved via the website here or directly with Esther at ebarrientos@cravenhillpublishing.com. 

Don't miss Communicate magazine's Employer Brand Management Live conference, taking place on the day of the awards, also at the Park Plaza Riverbank in London. For a day of stimulating conversation, plenty of networking and the chance to learn from those pioneering in the employer branding space, book here.

This year's Employer Brand Management Awards shortlist is as follows:

COMMUNICATION

Best Alignment of the Employer Value Proposition with Corporate Brand Values

Barnsley Premier Leisure and WPA Pinfold

BAT and Tonic

Epidemic Sound

Foxtons and AMS

wagamama and UnitedUs

 

Best Communication of the Employer Brand to the External Audience

BNP Paribas Bank Poland and Be About | Hybrid Agency

Currys and Tonic

ING

Kaufland Romania and The M Works

KPN and Clubgeist

The Intelligence Services and Stafford Long

UNIQA Poland and Be About | Hybrid Agency

 

Best Communication of the Employer Brand to the Internal Audience

Coca-Cola HBC and Dawson Walker

Currys and Tonic

Royal Borough Kensington & Chelsea Council and WeLove9am

Standard Chartered Bank with Symphony Talent and Casual

Syngenta

UNIQA Poland and Be About | Hybrid Agency

 

Best Communication of the Employer Brand to a Gen Z Audience

A&O Shearman and ThirtyThree

Barclays and Wiser

BNP Paribas and AMS

Burger King and d-artagnan

Kaufland Romania & Moldova and Minio

Kaufland Romania and v8 Interactive

 

Best Short-Term or One-Off Employer Brand Campaign

Babcock and Tonic

Gaucho and WeLove9am

GCHQ and Stafford Long

Royal Mail and ThirtyThree

RWE and Havas People

Sanofi

 

Best Use of Digital

Asda and Chatter

Campari Group and Cielo Talent Management

CD PROJEKT RED

Kaufland Romania and The M Works

ODEON and Creed Communications

WHSmith and Chatter

 

Best Social Media Strategy

A&O Shearman and ThirtyThree 

Amdocs

Currys and Tonic

Kaufland Romania & Moldova and Minio

Kaufland Romania and v8 interactive

KPN and Clubgeist

 

Best Integration of the Employer Brand in Communication Strategy

BNP Paribas Bank Poland and Be About | Hybrid Agency

bp and Symphony Talent

Springer Nature

UNIQA Poland and Be About | Hybrid Agency

 

Best Employer Brand Innovation

bp and Symphony Talent

IHG Hotels & Resorts

Kaufland Romania and The M Works

Kaufland Romania and v8 interactive

 

Best Use of Data

ALDI and Brandfizz Employer Branding

KPN and Clubgeist

NatWest Group and AMS

STMicroelectronics and Human Magic

 

EMPLOYER BRAND POSITIONING

Best Diversity and Inclusion Strategy

bp and Symphony Talent

Elsevier

Evri and Creed Communications

National Grid

RWE and Havas People

 

Best Management of the Employer Brand Following a Change of Mission, Positioning, or Management

Aegon UK

BAT and Tonic

KPN and Clubgeist

Mimecast and Human Magic

Sanofi

 

Best Management of the Employer Brand Following a Merger or Acquisition

Drax Group and Caraffi

Roquette and Brunswick Group

UBS and Prophet

Worldpay and Wiser

 

Best Localisation Programme

Amdocs

Boston Consulting Group

SoftwareOne

 

EMPLOYEE JOURNEY

Best Employee Experience

Aegon UK

Keyloop

Merlin Entertainment and Human Magic

Sanofi

 

Best Employer Brand Management Event

Atlassian Williams Racing and Wiser

Coca-Cola HBC and Dawson Walker

Kaufland Romania and The M Works

Sanofi

 

Best Brand Ambassador Programme

Amdocs

Coca-Cola HBC and Minio

IHG Hotels & Resorts

Springer Nature

Wiser Academy X

 

Best Employee Wellbeing Initiative

GlobalLogic

Kernel

Keyloop

UNIQA Poland and Be About | Hybrid Agency

 

Best Ongoing Commitment to Employer Brand Management

Elsevier

Specsavers and ThirtyThree

 

BEST EMPLOYER BRAND MANAGEMENT BY SECTOR

Best Employer Brand Management by a Charity, NGO or Not-for-Profit

Cafcass and Penna

Global NGO and Tonic

 

Best Employer Brand Management from the Energy and Utilities Sector

bp and Symphony Talent

Drax Group and Caraffi

National Grid

 

Best Employer Brand Management from the Engineering and Manufacturing Sector

Babcock and Tonic

MBDA and Ceriph

 

Best Employer Brand Management from the Financial Services Sector

Aegon UK

BNP Paribas Bank Poland and Be About | Hybrid Agency

Standard Chartered Bank with Symphony Talent and Casual

UNIQA Poland and Be About | Hybrid Agency

Worldpay and Wiser

 

Best Employer Brand Management from the FMCG Sector

ALDI and Brandfizz Employer Branding

BAT and Tonic

Church & Dwight and Human Magic

 

Best Employer Brand Management from the Food and Beverage Sector

Coca-Cola HBC and Minio

McCain and Wiser

 

Best Employer Brand Management from the Healthcare and Pharmaceutical Sector

Froedtert Health and Cielo Talent Management

Johnson&Johnson and Cloudfactory

mydentist and Creed Communications

Sanofi

 

Best Employer Brand Management from the Industrial and Basic Materials Sector

Holcim Poland and Be About | Hybrid Agency

KUKA Hungary and Brandfizz Employer Branding

 

Best Employer Brand Management from the Professional Services Sector

BBL Brockdorff Rechtsanwaltsgesellschaft and DUO Werbeagentur

Booking Holdings Romania and GRF+

Boston Consulting Group

 

Best Employer Brand Management from the Public Sector

Cafcass and Penna

Royal Borough Kensington & Chelsea Council and WeLove9am

South Gloucestershire Council and WeLove9am

 

Best Employer Brand Management from the Retail Sector

Currys and Tonic

Frasers Group and Wiser

Kaufland Romania and The M Works

 

Best Employer Brand Management from the Sports, Travel, Leisure and Tourism Sector

easyJet and Tonic

IHG Hotels & Resorts

 

Best Employer Brand Management from the Technology, Media and Telecommunications Sector

Cloudera

KPN and Clubgeist

SoftwareOne

ZONE3000

 

Best Employer Brand Management from the Transport and Logistics Sector

Evri and Creed Communications

GOL Linhas Aéreas and HappyHouse

Maersk and TMP Worldwide

 

There is no shortlist for the Grand prix. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 24 September, at Park Plaza Riverbank, London.