After a sparkling evening of clinking glasses and compelling storytelling, the winners of the Employer Brand Management Awards 2025 have been revealed.

The Employer Brand Management Awards, now in its tenth year, has become a staple of the corporate communications calendar, showcasing strategic brilliance and creative expertise in employer branding space.

This year's winners are testament to the evolving sophistication of the field, from finely tuned talent strategies to elegantly executed brand narratives. The awards reflect a sector not just only keep abreast with change, but actively shaping the landscape.

Our winning entries illustrate the true breadth of ingenuity and skill behind a strong employer brand, captured in the programme's deeply diverse collection of submissions. Examples such as Gaucho and WeLove9am, scooping up trophies across several categories, including the evening's Grand prix, illustrate the powerful presence of creativity, passion and versatility throughout all of this year’s submissions.

Communicate's editor, Rebecca Pardon, says: "Each winning project signals a shift in how businesses understand their employer identity; not simply as a recruitment tool, but as a core component of business growth and cultural integrity."

The Employer Brand Management Awards remains a benchmark for the industry, not just a celebration, but a call to elevate the conversation around how companies connect with their people. The full list of this year's winners, across sectors and categories, is available below.

COMMUNICATION

Best Alignment of the Employer Value Proposition with Corporate Brand Values

Gold – wagamama and UnitedUs

Silver – Barnsley Premier Leisure and WPA Pinfold

Silver – Foxtons and AMS

Bronze – BAT and Tonic

Bronze – Epidemic Sound

 

Best Communication of the Employer Brand to the External Audience

Gold – ING and TBWA\NEBOKO

Gold – KPN and Clubgeist

Silver – Currys and Tonic

Silver – Kaufland Romania and The M Works

Silver – The Intelligence Services and Stafford Long

Bronze – BNP Paribas Bank Poland and Be About | Hybrid Agency

Bronze – UNIQA Poland and Be About | Hybrid Agency

 

Best Communication of the Employer Brand to the Internal Audience

Gold – Coca-Cola HBC and Dawson Walker

Silver – Currys and Tonic

Silver – Syngenta

Silver – UNIQA Poland and Be About | Hybrid Agency

Bronze – Royal Borough of Kensington & Chelsea Council and WeLove9am

Bronze – Standard Chartered Bank with Symphony Talent and Casual

 

Best Communication of the Employer Brand to a Gen Z Audience

Gold – Barclays and Wiser

Gold – Burger King and d-artagnan

Silver – A&O Shearman and ThirtyThree

Silver – BNP Paribas and AMS

Bronze – Kaufland Romania & Moldova and Minio

Bronze – Kaufland Romania and v8 Interactive

 

Best Short-Term or One-Off Employer Brand Campaign

Gold – Gaucho and WeLove9am

Gold – Royal Mail and ThirtyThree

Silver – Babcock and Tonic

Silver – GCHQ and Stafford Long

Silver – RWE and Havas People

Bronze – Sanofi

 

Best Use of Digital

Gold – Asda and Chatter

Gold – ODEON and Creed Communications

Silver – CD PROJEKT RED

Silver – Kaufland Romania and The M Works

Bronze – Campari Group and Cielo Talent Management

Highly commended – WHSmith and Chatter

 

Best Social Media Strategy

Gold – Amdocs

Gold – Currys and Tonic

Gold – Kaufland Romania & Moldova and Minio

Silver – Kaufland Romania and v8 interactive

Silver – KPN and Clubgeist

Bronze – A&O Shearman and ThirtyThree

 

Best Integration of the Employer Brand in Communication Strategy

Gold – bp and Symphony Talent

Silver – UNIQA Poland and Be About | Hybrid Agency

Bronze – BNP Paribas Bank Poland and Be About | Hybrid Agency

Highly commended – Springer Nature

 

Best Employer Brand Innovation

Gold – Kaufland Romania and v8 interactive

Silver – bp and Symphony Talent

Silver – Kaufland Romania and The M Works

Bronze – IHG Hotels & Resorts

 

Best Use of Data

Gold – KPN and Clubgeist

Silver – ALDI and Brandfizz Employer Branding

Silver – STMicroelectronics and Human Magic

Bronze – NatWest Group and AMS

 

EMPLOYER BRAND POSITIONING

Best Diversity and Inclusion Strategy

Gold – bp and Symphony Talent

Silver – National Grid

Silver – RWE and Havas People

Bronze – Elsevier

Bronze – Evri and Creed Communications

 

Best Management of the Employer Brand Following a Change of Mission, Positioning, or Management

Gold – BAT and Tonic

Silver – KPN and Clubgeist

Silver – Sanofi

Bronze – Aegon UK

Bronze – Mimecast and Human Magic

 

Best Management of the Employer Brand Following a Merger or Acquisition

Gold – Worldpay and Wiser

Silver – Drax Group and Caraffi

Silver – UBS and Prophet

Bronze – Roquette and Brunswick Group

 

Best Localisation Programme

Gold – Amdocs

Silver – SoftwareOne

Bronze – Boston Consulting Group

 

EMPLOYEE JOURNEY

Best Employee Experience

Gold – Sanofi

Silver – Aegon UK

Silver – Keyloop

Bronze – Merlin Entertainments and Human Magic

 

Best Employer Brand Management Event

Gold – Kaufland Romania and The M Works

Gold – Sanofi

Silver – Coca-Cola HBC and Dawson Walker

Bronze – Atlassian Williams Racing and Wiser

 

Best Brand Ambassador Programme

Gold – Springer Nature

Silver – Coca-Cola HBC and Minio

Bronze – Amdocs

Bronze – Wiser Academy X

Highly commended – IHG Hotels & Resorts

 

Best Employee Wellbeing Initiative

Gold – UNIQA Poland and Be About | Hybrid Agency

Silver – Kernel

Bronze – GlobalLogic

Bronze – Keyloop

 

Best Ongoing Commitment to Employer Brand Management

Gold – Elsevier

Silver – Specsavers and ThirtyThree

 

BEST EMPLOYER BRAND MANAGEMENT BY SECTOR

Best Employer Brand Management by a Charity, NGO or Not-for-Profit

Gold – Global NGO and Tonic

Silver – Cafcass and Penna

 

Best Employer Brand Management from the Energy and Utilities Sector

Gold – bp and Symphony Talent

Silver – National Grid

Bronze – Drax Group and Caraffi

 

Best Employer Brand Management from the Engineering and Manufacturing Sector

Gold – Babcock and Tonic

Silver – MBDA and Ceriph

 

Best Employer Brand Management from the Financial Services Sector

Gold – BNP Paribas Bank Poland and Be About | Hybrid Agency

Silver – Worldpay and Wiser

Bronze – Aegon UK

Bronze – Standard Chartered Bank with Symphony Talent and Casual

Bronze – UNIQA Poland and Be About | Hybrid Agency

 

Best Employer Brand Management from the FMCG Sector

Gold – BAT and Tonic

Silver – Church & Dwight and Human Magic

Bronze – ALDI and Brandfizz Employer Branding

 

Best Employer Brand Management from the Food and Beverage Sector

Gold – McCain and Wiser

Bronze – Coca-Cola HBC and Minio

 

Best Employer Brand Management from the Healthcare and Pharmaceutical Sector

Gold – Johnson & Johnson and CloudFactory

Silver – Sanofi

Bronze – Froedtert Health and Cielo Talent Management

Bronze – mydentist and Creed Communications

 

Best Employer Brand Management from the Industrial and Basic Materials Sector

Gold – Holcim Poland and Be About | Hybrid Agency

Silver – KUKA Hungary and Brandfizz Employer Branding

 

Best Employer Brand Management from the Professional Services Sector

Gold – BBL Brockdorff Rechtsanwaltsgesellschaft and DUO Werbeagentur

Silver – Booking Holdings Romania and GRF+

Bronze – Boston Consulting Group

 

Best Employer Brand Management from the Public Sector

Gold – Cafcass and Penna

Silver – South Gloucestershire Council and WeLove9am

Bronze – Royal Borough of Kensington & Chelsea Council and WeLove9am

 

Best Employer Brand Management from the Retail Sector

Gold – Currys and Tonic

Silver – Frasers Group and Wiser

Bronze – Kaufland Romania and The M Works

 

Best Employer Brand Management from the Sports, Travel, Leisure and Tourism Sector

Gold – easyJet and Tonic

Silver – IHG Hotels & Resorts

 

Best Employer Brand Management from the Technology, Media and Telecommunications Sector

Gold – SoftwareOne

Silver – ZONE3000

Bronze – Cloudera

Bronze – KPN and Clubgeist

 

Best Employer Brand Management from the Transport and Logistics Sector

Gold – Evri and Creed Communications

Silver – Maersk and TMP Worldwide

Bronze – GOL Linhas Aéreas and HappyHouse

 

Grand Prix

Gaucho and WeLove9am