Communication agency Freuds has launched a new AI initiative designed to help communicators improve their presentation and media engagement skills.

Freud partnered with Yoodli, a US-based coaching platform, in the development of this tool. The AI Cooms Coach is designed to create realistic simulations of high-pressure public speaking scenarios in order to help users navigate and polish their presentational skills. The tool provides immediate feedback on the content and delivery of pitches, meetings and media interviews.

Arlo Brandy, CEO of Freuds Groups, said: "For business leaders, public figures and policymakers, the ability to communicate clearly and confidently under pressure is non-negotiable."