This year's event will focus on 'Traditional PR services breaking into solutions for business',  exploring how PR evolves beyond media relations to drive business strategy and corporate success.

ICCO has partnered with a range of organisations, including UNDP, AMEC, FIBEP and Worldcom PR Group, to offer expert-led panels and discussions on the PR industry's evolving role. The event aims to provide valuable insights and networking opportunities for global PR professionals, with support from PRAM Consulting in shaping the programme.