Interactive Investor, investment platform, launches “Penny Drop” campaign to promote trust among current and future clients.

The “Penny Drop” campaign consists of AI-generated images that create the illusion of a penny embedded within newspapers, magazines and screens. This campaign is distributed in print and digital platforms and is designed to capture the moment of realisation – or the penny drop moment. The company’s goal is to capture the authenticity of its brand through unique imagery that highlights its value to clients. 

The campaign will run in the Daily Telegraph, Sunday Telegraph, Daily Mail print and online, iPaper and New Scientist Magazine.