WEDNESDAY 4 JUN 2025 11:30 PM

INTERNAL COMMUNICATIONS AND ENGAGEMENT AWARDS 2025 WINNERS ANNOUNCED

Continuing to celebrate the importance of clarity and creativity within businesses, the 2025 Internal Communications and Engagement Awards has again raised the bar for excellence in the sector.

For another year, the 2025 Internal Communications and Engagement Awards has set the benchmark for excellence in corporate communications. This awards programme, now in its seventh year, provides recognition to the vital work of an invaluable, but sometimes overlooked, sector. 

"Internal communications is often an unsung force within organisations and, as I've heard countless times at industry events, professionals in the field frequently express concerns over their lack of recognition and limited resources," says Rebecca Pardon, editor at Communicate magazine. "Yet, this awards programme continues to shine a spotlight on the creativity, impact and value internal communicators bring to businesses."

As proven by tonight's spectacular event, internal communications teams are increasingly seen as hubs of creativity and strategic influence. A campaign by Marriott International and Remarkably was this year's Grand Prix winner, and used an immersive experience to demonstrate the impact of emerging technologies on its workforce. This initiative, designed to introduce staff to the world of opportunities newly open to them, was a standout example of how the sector is evolving today. 

The full list of 2025 winners is as follows:

CAMPAIGNS AND COMMUNICATIONS

 

Best Internal Communications Campaign: Large Business under 10,000 Employees

Gold – Phoenix and Emperor

Silver – Norse Group

Bronze – LIPTON Teas and Infusions and MGA

 

Best Internal Communications Campaign: Large Business over 10,000 Employees

Gold – BT Group and Goldbug

Gold – Tesco

Silver – National Grid and Goldbug

Bronze – ABN AMRO and Being Here

Bronze – Bupa and Altadicta

 

Best Communication of Change or Business Transformation

Gold – LIPTON Teas and Infusions and MGA

Gold – Yorkshire Water and WPA Pinfold

Silver – DHL Group and Something Big

Bronze – Arcadis

 

Best Internal Communications Campaign Across Multiple Markets

Gold – Balfour Beatty

Silver – Bupa and Altadicta

Bronze – Allianz SE

Bronze – LIPTON Teas and Infusions and MGA

 

Best Alignment of Internal Communications with External Messaging

Gold – ABN AMRO and Being Here

Silver – Aldi UK and McCann Synergy

 

Best Internal Communications in a Crisis

Gold – RHI Magnesita

 

Best Communications Campaign to Assist the Onboarding Process

Gold – KLM Catering Services and La Plume Media B.V.

Silver – Rygor Group

 

PROCESS

 

Best Use of Content

Gold – Tesco

Silver – Bupa and Altadicta

Bronze – Stonewater

 

Best Use of Storytelling

Gold – Elsevier

Silver – Bupa and Altadicta

Bronze – VeloBank S.A.

 

Best Evaluation Process of Internal Communications

Gold – Domino UK Ltd. and The Surgery

Silver – The Health Foundation and Sequel Group

 

Best Ongoing Commitment to Internal Communications

Gold – UK Sport and Home

Silver – Royal Mail and Linney

Bronze – JTI and Ignis

 

Best Engagement of a Disparate or Remote Workforce

Gold – National Grid and Goldbug

Silver – Bellway

Bronze – Bridgestone and Sequel Group

 

OUTPUTS AND DELIVERABLES

 

Best Use of Mobile or Apps

Gold – Bellway

Silver – HAVI

 

Best Intranet

Gold – Burger King UK and Oak Engage

Gold – Tesco

Silver – CQC and WM Reply

Bronze – ScS and Oak Engage

Bronze – Wheatley Group

 

Best Use of Audio

Gold – Amazon and DRPG

Bronze – Ben Kinsella Trust and Sequel Group

 

Best Use of Social Media

Gold – Siemens

Silver – Froedtert Health and Cielo

Bronze – HPE and Cielo

Bronze – West Mercia Police and DRPG

 

Best Use of Video and Animation

Gold – Bupa and Altadicta

Gold – Scottish Water and Home

Silver – Odido and PROOF

Silver – The University of Warwick

Bronze – RHI Magnesita

Highly Commended – Phoenix and Emperor

Highly Commended – TrustFord and H&H Agency

 

Best Event

Gold – Marriott International and Remarkably

Silver – National Crime Agency

Silver – Philip Morris International

Bronze – Aviva

Bronze – Gambling Commission

 

Best Internal Publication: Print

Gold – BMW Group – MINI and Cognizant Moment

Silver – The Glenmorangie Company

Bronze – RSA Journal and Wardour

 

Best Internal Publication: Digital

Gold – Norse Group

Silver – BT Business and Top Banana

Silver – Sunderland City Council

Bronze – The Glenmorangie Company

Bronze – The University of Warwick

 

Best Innovation

Gold – Marriott International and Remarkably

Gold – Bridgestone and Sequel Group

Silver – Central Bank of Ireland

Bronze – We Are Brass Tacks - The Environmental Services Association

 

Best Use of Employee-Generated Content

Gold – Bupa and Altadicta

Silver – ABN AMRO and La Plume Media B.V.

Bronze – EVOS and La Plume Media B.V.

Bronze – Keyloop

 

CULTURE AND PURPOSE

 

Best Communication of Corporate Culture

Gold – Astara and Kreab España

Silver – TransPennine Express

Bronze – Arcadis

 

Best DE&I Initiative

Gold – Aviva

Gold – Bupa and Altadicta

Silver – Elsevier

Bronze – Blake Morgan LLP

Bronze – Gambling Commission

 

Best Engagement of Corporate Purpose

Gold – Astara and Kreab España

Silver – Heddlu de Cymru South Wales Police

 

SECTOR

 

Best Internal Communications by a Charity, NGO or Not-For-Profit

Gold – Wheatley Group

Silver – Central Bank of Ireland

 

Best Internal Communications from the Education Sector

Gold – The University of Warwick

Silver – Bright Horizons UK

 

Best Internal Communications from the Energy and Utilities Sector

Gold – National Grid and Goldbug

Silver – Yorkshire Water and WPA Pinfold

 

Best Internal Communications from the Financial Services Sector

Gold – JTC and H&H Agency

Silver – Goodbody

 

Best Internal Communications from the Healthcare and Pharmaceutical Sector

Gold – Cygnet

Silver – Bupa and Altadicta

 

Best Internal Communications from the Professional Services Sector

Gold – Arcadis

Silver – Blake Morgan LLP

Bronze – Keyloop

 

Best Internal Communications from the Property, Construction and Facilities Management Sector

Gold – Amplius

Silver – Bellway

Bronze – Speedy Hire

 

Best Internal Communications from the Public Sector

Gold – Sunderland City Council

Silver – Heddlu de Cymru South Wales Police

 

Best Internal Communications from the Retail Sector

Gold – Tesco

 

Best Internal Communications from the Technology, Media and Telecommunications Sector

Gold – BT Group and Goldbug

Silver – Product Madness

Bronze – Elsevier

 

Best Internal Communications from the Transport and Logistics Sector

Gold – TransPennine Express

Silver – Keyloop

Bronze – HAVI

 

SPECIAL RECOGNITION

 

One to Watch

Winner – Danielle Bagnall – Bright Horizons UK

Winner – Hatty Lobb – We Are Brass Tacks

 

Internal Communicator of the Year

Winner – Lauren Cursiter  –  Google

 

Business Leader of the Year

Winner – Michael Voegele – Philip Morris International

 

Internal Communications Team of the Year

The University of Warwick

 

Grand Prix

Marriott International and Remarkably