Kleenex has launched a new campaign in partnership with artist Mr Doodle, aimed at refreshing its brand identity through creative collaboration.

Developed by FCB London, the campaign features limited edition tissue box designs and includes digital, social media and out-of-home elements, as well as an experiential live event.

The partnership seeks to engage consumers through interactive, playful experiences, while aligning Kleenex with a more creative and joyful brand image.