Nippon Express has launched its 'Anything to Anywhere' campaign in partnership with London-based agency WMH&I, designed to strengthen the logistics company's reputation in Europe and North America.

Blending strategic storytelling with its Japanese heritage, the global logistics services company's new campaign uses origami-inspired visuals to highlight precision, care and reliability in logistics.

Featuring real and aspirational delivery locations - from Antarctica to the Moon - the initiative aims to reinforce Nippon Express' reputation for reliability and global reach.

The campaign reflects a broader trend towards brands using creative storytelling to establish trust with audiences, solidify reputation and drive stakeholder engagement.