Opinium consultancy's new AI offering hopes to ensure tech initiatives at the company maintain a human-centric approach.

Opinium's AI council marks the agency's plans to expand its investment in AI, and is designed to allow Opinium’s clients greater access to consultancy from AI-literate research, new research capabilities, human-focused reporting and ethical assurance. 

Josh Glendinning, chair of the AI council, believes it will be able to ensure clients benefit from the technology while still maintaining a balance between innovation and human-centric craft. 

James Endersby, CEO of Opinium, says: “Our responsibility is to make sure every innovation we adopt strengthens trust, sharpens thinking, and keeps human understanding at the heart of decision-making."