PR Newswire, a press release distribution company, has launched Amplify, a new AI platform designed to help professionals in PR and communications.

New AI platform Amplify from PR Newswire is designed to assist brands and communicators in enhancing their reach by creating press releases, measuring the impact of campaigns and optimising digital content to increase online visibility. 

Matt Brown, president of PR Newswire, said: “Amplify redefines how brands tell their stories, control their narratives and measure their impact by unifying the communications workflow into one intelligent, AI-powered platform. We're empowering communicators to plan campaigns, create content and reach global audiences like never before."

Amplify builds on PR Newswire’s seven decades of experience in communications, pairing its expertise in distribution with artificial intelligence, allowing the company to expand and change how communicators share news.