Reggie London has unveiled a new multimedia campaign designed to encourage Londoners to explore the shops, bars, restaurants and hotels in the capital's Heritage Quarter.

Reggie London's campaign, titled 'More Than Monuments', features a film of street dancers moving through iconic London locations, including Trafalgar Square and Somerset House, before performing at local venues. Reggie London's Creative Director, Paul Brooking, sought to highlight the area's atmosphere without focusing on its well-known tourist spots. The campaign also includes over 100 banners across key London streets, encouraging engagement through the search phrase 'More Than Monuments'.

Running from July to September, the campaign aims to boost brand exposure and local business profits within the London Heritage Quarter, one of the city's key business districts.