Two-thirds of respondents claim brands appear more trustworthy with increased presence across professional media.

According to a recent study by RTL AdAlliance, 66% of Europeans claim brands appear more trustworthy after being featuring in professional media, such as television advertisements. 

With 63% of Europeans consuming television daily, the study highlights that advertising alongside news content can improve both visibility and brand trust. Television advertisements promote transparency, accountability and authenticity, leading to advert investment 58% of the time.

The data presented in this publication emphasises to communicators that professional advertisements and media are vital to improving brand success by building on trust and expanding their audience. 

The report also provides advice for communicators to achieve success. This list suggests that in order to reach European audiences, brands must aim to be known by people, achieve relevance in modern audiences and be visible in trusted media such as advertisements with professionally produced content, which, according to experts, are considered 44% more trustworthy.