MONDAY 28 APR 2025 10:30 AM

THE UK TOP 50 IN FOCUS: CH VIDEO

With a client-side background, CH Video specialises in high-impact video for B2B, B2C and internal communications. Known for quick turnarounds and strong client relationships, the agency maintains a collaborative approach across all projects. Here, the team describe how they plan to leverage AI while prioritising authenticity in employee communications.

CH Video


Reading, UK

20 years

11-50 people

 

B2B, B2C and internal communications

PepsiCo, Lindt, Edgewell, King's College London, Kerry, Pladis, Essity, dsm-firmenich

100+

EVCOM London Live Awards 

Essity Eurostar Awards

An immersive event in Barcelona, using ultra widescreen content and AI generated video

Give us a brief overview of your agency. What sets you apart in the corporate video space? 

With roots on the client side, we understand the unique demands of B2B, B2C and internal communications. We’re known for nailing the brief - often at short notice - and for building lasting relationships by investing time and energy in our clients’ worlds. That trust means we’re regularly called on to deliver standout, high-impact video content.

 

Walk us through the creative process. How do you take a new project from an initial idea to delivery?

Our producers also act as account leads, each looking after a client portfolio to ensure consistency and care. But we’re a close-knit team, so anyone can jump in when needed - we all stay connected to the brands we work with. Our in-house editors bring that same continuity, holding the creative thread across projects.

We shoot content ourselves but often scale up with a trusted group of freelancers we know well and enjoy working with. All our projects start with the producers and then feed through our shoot, edit, motion graphics and sound processes. Frequently, everyone is involved in brainstorming creative ideas; this inclusive approach means we maximise the skills and ambitions of the team. 

 

Tell us about a recent project you are particularly proud of.

Following a successful project with MWH Treatment featuring a child actor, we went on to create a lively health and safety video for Essity, the hygiene and paper manufacturer, this time starring their own children. It is this project that we've put up for a 2025 EVCOM Clarion award.

 

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

Of course AI is changing the landscape. Clearly, it's getting incrementally better with each iteration of the multitude of AI platform offerings. We'll leverage AI where it makes us efficient, where it helps us to tell the stories we're asked to make; we see it as a superpower that capitalises upon our own creativity.

On the flip-side, however, authenticity will become a rarer commodity and this is something we aim to protect. In employee communications especially, sincerity often rules over style.

 

Any predictions, objectives and plans for the upcoming 6-12 months?

As a smaller agency, we adapt continuously - twelve months is a long time in our business, of course. We celebrate 20 years in business this June so we're grateful to all those clients who've got us here, and long may it continue!

 

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If you're wondering how you, too, can ascend the the ranks of the prestigious EVCOM UK Top 50 ranking, look no further. Entries for Communicate magazine's Lens Awards open soon. A win will not only affirm your creative credentials in corporate film, and perhaps turn a few competitors green, but also elevates your standing in the ranking: a distinction that truly sets your agency apart. Whether you're an EVCOM member or not, however, we want to see your best work. Full details available here.