Give us a brief overview of your agency. What sets you apart in the corporate video space? 

We're creative, we're honest, we work hard and we care! It's our values that sets us apart, and keep clients coming back for over 10 years.

Walk us through the creative process. How do you take a new project from an initial idea to delivery?

We work side-by-side with our clients from the outset to identify the goals of a project, and then look at the creative approach, both script and design. We put a detailed plan in place and communicate consistently through the life of the project. Whether it's a shoot or animation, we follow a similar process using in-house resources wherever possible, but pulling in creative freelancers if a specific approach is needed.

Post-production is usually carried out in-house and we allow for two rounds of changes, but usually work until our clients are totally happy, and we're not happy until they are. 

Tell us about a recent project you are particularly proud of.

We usually have between 30 and 40 projects running at any given time, so it's hard to choose just one. Notable recent projects include an interview shoot for Leightons, The Hearing Care Partnership - at a gorgeous location - and a TVC for Oxford County Council. 

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

AI, of course, will massively impact the way we create video, but I feel that live-action shoots will become more important as a result; people will look for something they can trust rather than the deluge of AI-produced content that will come. I think motion control systems becoming more affordable will allow for more creative product shoots, although this may also be impacted by AI.

There will be interesting times ahead for all video agencies.

Any predictions, objectives and plans for the upcoming 6-12 months?

DreamingFish is looking to grow in a controlled way, but as always we will need to see what the economy throws at us. We are looking to adopt AI tools, but still with an eye on being trustworthy and authentic.