THE UK TOP 50 IN FOCUS: KAPTCHA
Award-winning brand film agency Kaptcha focuses on purpose-driven storytelling that fosters pride among employees and stakeholders. Here, the team details their four-step creative process and discuss emerging trends in corporate video, including the use of AI and human storytelling.
Kaptcha
South East England
14 years
1-10 people
Brand films, corporate communications and internal communications
HSBC, BAE Systems, Legal & General, Fortnum and Mason
51-100
Walk us through the creative process. How do you take a new project from an initial idea to delivery?
Our four-step 'Films That Make an Impact' plan ensures we’re always on brand, on budget, and on time. We begin by understanding your goals, audience, and brand. Next, we create original, insight-driven concepts. From scripting to delivery, we manage production with precision, then assess performance and capture ROI.
Looking ahead, what do you see as the biggest trends in corporate video over the next few years?
Continued use of AI in the different stages of production, and films featuring stories of real people and use of human storytelling to connect brands with their key audiences.
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If you're wondering how you, too, can ascend the the ranks of the prestigious EVCOM UK Top 50 ranking, look no further. Entries for Communicate magazine's Lens Awards open soon. A win will not only affirm your creative credentials in corporate film, and perhaps turn a few competitors green, but also elevates your standing in the ranking: a distinction that truly sets your agency apart. Whether you're an EVCOM member or not, however, we want to see your best work. Full details available here.
