The UK Top 50 in Focus

TUESDAY 24 JUN 2025 10:30 AM

THE UK TOP 50 IN FOCUS: LRI

Based in London, LRI is a small, specialised agency delivering live events and video production for corporate and charity clients. With a background in broadcast television, the team focuses on clear storytelling and high production values. The team talks their approach, recent work and where they see the future of corporate video heading.

LRI

London, UK

35 years

1-10 people

Live events and video production for the corporate and charity sectors

Royal Television Society, Coller Capital, QinetiQ, Stonepeak

51-100

UK Top 50

3D simulation videos to illustrate the air and missile defence exercises as part of the NATO-led Formidable Shield, for client QinetiQ

Website

Give us a brief overview of your agency. What sets you apart in the corporate video space?

We’re a dedicated team of former broadcast television producers and editors, passionate about crafting high-quality content. Every project we take on, is rooted in compelling storytelling and brought to life by our trusted network of freelance broadcast camera operators.

Walk us through the creative process. How do you take a new project from an initial idea to delivery?

Our creative process begins with an in-depth conversation with the client to understand the project's goals. These early discussions and close collaboration are essential to laying the groundwork for a successful and impactful production.

After these initial discussions, we develop storyboards to visualise the ideas and ensure alignment on the core messaging and the creative concepts that will bring those messages to life.

Production can include a range of approaches — from filming talking head interviews and b-roll, to collaborating with dedicated drone teams, using actors to portray scenarios, or working with our 3D animators to bring ideas to life. No two productions are ever the same!

Our in-house editors manage the entire post-production process, enabling faster turnaround times. This also allows us to implement changes and revisions within days rather than weeks.

Tell us about a recent project you are particularly proud of.

We recently produced a dramatisation showcasing the techniques hackers use to breach organisational servers, highlighting the critical role of cybersecurity experts and the value of Red Team exercises in identifying and stress-testing vulnerabilities.

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

We are already seeing the use of AI in the creative process and this will continue to gain momentum. Although AI will never replace the role of quality content creation, it can be used for more efficient editing in tasks such as color correction, audio balancing, and even generating subtitles or translations. Care must be taken to treat AI like an intern - you always need to check it's output!

- o O o -

If you're wondering how you, too, can ascend the the ranks of the prestigious EVCOM UK Top 50 ranking, look no further. Entries for Communicate magazine's Lens Awards are open. A win will not only affirm your creative credentials in corporate film, and perhaps turn a few competitors green, but also elevates your standing in the ranking: a distinction that truly sets your agency apart. Whether you're an EVCOM member or not, however, we want to see your best work. Full details available here.

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THE UK TOP 50 IN FOCUS: LRI

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