New research finds large language models source almost two-thirds of content on brand reputation from editorial coverage, while social media barely registers.
A report conducted by the Public Relations Consultants Association (PRCA) shows that a significant gap remains between what clients and agencies believe to be the most important qualities in a partnership.
The amount of people working in internal communication is double previous estimates according to a survey by the Institute of Internal Communication (IoIC) and communications consultancy theblueballroom.
The PRCA’s court battle with the Newspaper Licensing Agency (NLA) reaches a critical point with the news that, alongside media monitoring company Meltwater, it will be having its court costs reimbursed by the NLA.
What was once the most-asked for item on the teens’ and tweens’ Christmas list, has now lost most of its lustre – and its credibility, CEO and share price.
PR and content marketing are crucial for small charities since they often lack access to the generous advertising budgets enjoyed by the larger charities.
The relationship between business and government is more complex and interwoven than ever before due to the layers of regional, national and international government.