A Data Pro and Signal AI for ServiceNow

ServiceNow, in partnership with A Data Pro and Signal AI, offers a quarterly multi-market report focused on owned and earned coverage of ServiceNow as a software company. The report tracks its competitors across traditional mainstream media, blogs, podcasts and selected social media channels. Content is curated, tagged and coded by Signal AI’s platform, with hybrid coding ensuring accuracy in topic tagging, coverage quality and quoted spokespeople.

External content is manually coded by the team. The service, combining automated and manual coding, provides ongoing insights into ServiceNow’s media presence and competitor analysis, highlighting performance trends. This allows for actionable data-driven insights, guiding strategic decisions and improving media coverage and performance across regions.

Judges were impressed by the integration of AI-driven and human analysis to curate an “accurate and dynamic data framework”.