Anglo American and Brunswick Group

Anglo American’s ‘Sakatti’ film, produced with Brunswick Group, aimed to highlight the significance of the Sakatti copper, nickel and platinum deposit in northern Finland, underscoring its potential to power the green economy. As the project reached critical milestones, the film was created to showcase Sakatti’s sustainable, innovative mining methods, addressing diverse stakeholders from EU decision-makers to local communities.

Featuring authentic interviews from employees, locals and the mayor, the film offers transparency, focusing on environmental responsibility and community engagement. With more than 400,000 views, it played a pivotal role in securing Sakatti’s Strategic Project status from the European Commission.

Judges were impressed by this example of using video for reputation management. One commented “This film combines compelling storytelling with stunning visuals, offering both authenticity and transparency.”