Aramco

In 2024, Saudi Aramco developed a strategic stance on energy transition to counter oversimplified narratives in public discourse. The analysis of CEO Amin Nasser’s speech at CERAWeek revealed negative reactions initially, prompting a more in-depth ‘Stance analysis’ to understand stakeholder perspectives.

This analysis led to a refined narrative that emphasised a balanced energy approach, addressing affordability, security and sustainability. The strategic adjustments, such as at Singapore International Energy Week, increased Aramco’s reputation impact score, resulting in positive coverage and enhanced CEO and company reputation despite global challenges.

One judge said, “This is a methodical approach to stakeholder insight and showing reputational dynamics.”