CARMA - Kingdom of Saudi Arabia reputation report

CARMA’s ‘Kingdom Reputation Report’ analysed Saudi Arabia’s media perception from 2020 to 2023, focusing on the impact of Vision 2030. It provided actionable insights for clients, enhancing their communication strategies. The report utilised AI and human analysis to track media sentiment, identifying opportunities to improve Saudi Arabia’s global reputation.

With a targeted marketing campaign, including webinars and media outreach, CARMA positioned itself as a leader in media intelligence. The results included a 37% increase in audience engagement, 174 quality sales leads and a 74% boost in pipeline influence, generating $205,000 in retainer projects. The campaign exceeded communication goals and strengthened client relationships, achieving 100% retention.

Judges described the work as “interesting and admirable.”