Chanel and Taylor Made Media

Chanel’s film to launch its new London headquarters mock-up takes a playful, self-aware approach to drive employee engagement. Tasked with promoting a temporary, test workspace, the team worked with Taylor Made Media to craft a highfashion satire, blending British irony with Chanel’s own mythology.

With a subtle wink, the film encourages staff feedback while maintaining Chanel’s signature visual elegance. Staff loved it, and leaders praised its effectiveness in turning a functional update into a cultural moment. Judges praised the fresh and human approach to corporate communications.

One judge described the campaign as “expertly crafted and clever”. Another admired the combination of humour with Chanel’s “iconic style”.