Coller Capital and Bladonmore

Coller Capital, a global leader in private equity secondaries, sought to engage high-net-worth individuals and wealth advisers with a clear and compelling introduction to this complex asset class. Bladonmore’s creative solution uses an athletics race metaphor to explain secondaries in relatable terms. Filmed in a virtual studio, Jeremy Coller guides the audience through the metaphor, simplifying key concepts while maintaining credibility.

The film’s innovative use of immersive virtual technology and AI-driven post-production resulted in high-quality, engaging content. Deployed across LinkedIn, the film garnered impressive metrics, including 500,000 impressions and a 40.7% completion rate, surpassing industry benchmarks. This visually striking approach has made Coller’s educational content stand out, reinforcing the firm’s leadership in the secondaries space.

Judges praised the work as an impressive combination of creativity and practicality. One judge commended the campaign’s ability to “demystify complex financial concepts and engage hard-to-reach audiences.”