CVS Health and Taylor Made Media

CVS Health, working with Taylor Made Media, reimagined its flagship employee series ‘I Am CVS Health’ to restore authenticity and deepen engagement with its 300,000-strong workforce. The pilot episode focuses on Pam, a South Carolina colleague, capturing her story through vérité filmmaking. Using natural light and unobtrusive handheld shots, the film elevates the ordinary into something cinematic.

Released at a global Town Hall, it sparked record engagement on the internal Heartbeat platform, becoming a cultural touchpoint and strengthening CVS Health’s employer brand. The approach, balancing truth with craft, sets a new benchmark for employer communications. One judge described the campaign as “a beautifully executed reinvention”, adding: “The film not only deepens cultural connections but also showcases the power of human storytelling in the corporate world.”