DHL eCommerce and Something Big

To help SMBs navigate complex eCommerce data, Something Big helped to turn DHL’s 2024 Online Shopper Survey findings into an accessible, visually engaging suite of reports.

Designed to support informed decision-making, the project simplified global insights into clear, actionable content using real-world imagery, intuitive layouts and colour-coded themes. The creative approach ensured relevance across diverse markets while aligning with DHL’s brand identity.

Interactive and themed visuals helped small businesses better understand trends in delivery, returns and sustainability. The reports also boosted internal efficiency and communication, with tools for DHL teams to quickly access and share insights. The campaign saw a 6% rise in engagement and a 7% cost saving, strengthening DHL’s position as a trusted leader in eCommerce insights.

Judges thought the campaign showed a good understanding of DHL customers, praising the work as “very clear and appealing.”